After Being Wooed by Medium, Some Publishers Are Beginning to Leave
Last May, Medium made publishers an offer they couldn’t resist: Free hosting. Advertising dollars. More eyeballs. The opportunity to sell sponsorships and recruit members.
Facing stagnating readership and a tough market for digital ads, many publishers dropped their old sites and joined Medium’s growing network. Now, after a company-wide shift away from digital advertising, some of them are heading for the exits.
Pacific Standard, an award-winning magazine based in Santa Barbara, California, launched the first iteration of its new site on May 8. In an email, Editor-in-Chief Nicholas Jackson said the departure was prompted by an emphasis on building more custom features to encourage subscriber growth. Pacific Standard is also getting ready to increase the frequency of its print edition to eight issues per year from six, including two special issues.