WSJ to Launch New Magazine, WSJ. Money

Whether it’s taking stock of one’s own wealth or gawking at others,’ people’s interest in money seems limitless. So says The Wall Street Journal, which is giving personal finance the glossy treatment with a new magazine insert, WSJ. Money.

WSJ. Money is a spinoff of WSJ. Magazine, the newspaper’s luxury lifestyle insert. The title is slated to make its debut March 9 and publish four times this year. It’ll be distributed in the Journal’s weekend edition in the U.S., which has a circulation of 2.3 million. The goal is for 50 pages per issue, including 30 edit and 20 ad pages.

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