A Recipe for a Successful Launch
December 2005
Rachael Ray is reported to have bountiful energy and a genuine passion for her job. Just watch any one of her four Food Network programs to see her energy and optimism in action.
That's right, four: "30 Minute Meals," "$40 a Day," "Rachael Ray's Tasty Travels" and "Inside Dish with Rachael Ray." And she's working on a new syndicated talk show for fall 2006, with the support of such big names in TV programming as King World and Harpo Productions backing the show.
The Rachael Ray brand is hot. And Ray's boundless energy will serve her well as she follows in the footsteps of publishing icons like Oprah Winfrey and Martha Stewart, and starts a new magazine, Every Day with Rachael Ray.
Developed in partnership with Ray and The Reader's Digest Association (www.RD.com), the magazine has a simple, but catchy tag: "Take a bite outta!" And that's just what this publication encourages its readers to do—take a bite of food, travel and life.
"Rachael had heard from lots of people within the food industry about Tom Ryder, who is CEO of Reader's Digest," recalls Christine Guilfoyle, publisher of the new magazine, whose background includes stints as advertising director and national sales manager for Meredith Corp.'s Better Homes and Gardens, and positions at People and TV Guide, among others. "During that same time, Reader's Digest Association was looking to expand its food franchise.
Rachael's can-do spirit was a great complement to the food portfolio that already existed within Reader's Digest."
Audience Appeal
The magazine's editorial team —led by Ray and editor Silvana Nardone—appears to have blended the right mix of features and special sections for its target audience—mostly women with a median age of 41 and a median household income of $72,000.
"They have kids. They own a home. They pursue very active lifestyles—whether they're working outside of the home, or as CEO of their household," Guilfoyle explains. "And they value the opportunity of providing a meal for their family and entertaining their friends, whether it's on a Tuesday or a Sunday."
Regarding content, there's a little something for everyone. A "30-Minute Meals" section will not only feature Ray's favorite recipes from her cookbooks, but also provide some new meal ideas created specifically for the magazine.
A travel section playfully called "Go Away!" offers suggestions like how to "Get Lost in San Diego," or "Run Away to Boulder."
That's right, four: "30 Minute Meals," "$40 a Day," "Rachael Ray's Tasty Travels" and "Inside Dish with Rachael Ray." And she's working on a new syndicated talk show for fall 2006, with the support of such big names in TV programming as King World and Harpo Productions backing the show.
The Rachael Ray brand is hot. And Ray's boundless energy will serve her well as she follows in the footsteps of publishing icons like Oprah Winfrey and Martha Stewart, and starts a new magazine, Every Day with Rachael Ray.
Developed in partnership with Ray and The Reader's Digest Association (www.RD.com), the magazine has a simple, but catchy tag: "Take a bite outta!" And that's just what this publication encourages its readers to do—take a bite of food, travel and life.
"Rachael had heard from lots of people within the food industry about Tom Ryder, who is CEO of Reader's Digest," recalls Christine Guilfoyle, publisher of the new magazine, whose background includes stints as advertising director and national sales manager for Meredith Corp.'s Better Homes and Gardens, and positions at People and TV Guide, among others. "During that same time, Reader's Digest Association was looking to expand its food franchise.
Rachael's can-do spirit was a great complement to the food portfolio that already existed within Reader's Digest."
Audience Appeal
The magazine's editorial team —led by Ray and editor Silvana Nardone—appears to have blended the right mix of features and special sections for its target audience—mostly women with a median age of 41 and a median household income of $72,000.
"They have kids. They own a home. They pursue very active lifestyles—whether they're working outside of the home, or as CEO of their household," Guilfoyle explains. "And they value the opportunity of providing a meal for their family and entertaining their friends, whether it's on a Tuesday or a Sunday."
Regarding content, there's a little something for everyone. A "30-Minute Meals" section will not only feature Ray's favorite recipes from her cookbooks, but also provide some new meal ideas created specifically for the magazine.
A travel section playfully called "Go Away!" offers suggestions like how to "Get Lost in San Diego," or "Run Away to Boulder."
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