Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

ABC Introduces New Name -- Alliance for Audited Media -- To Reflect Leadership in New World of Media

November 23, 2012
Get the Flash Player to see this rotator.
 
NEW YORK, Nov. 15, 2012 -- The Audit Bureau of Circulations (ABC) introduced a new brand identity today – the Alliance for Audited Media – to more accurately portray its evolving leadership in media verification.  The new name reflects the industry's transformation and reinforces the organization's preeminent role in providing cross-media standards, audit services, and data critical to the advertising and publishing industries.

The new brand, endorsed by 94 percent of the organization's members who recently cast votes on the matter, builds upon AAM's expanding role in auditing media across multiple platforms. These include print media brands, tablet and smartphone apps, websites, social media, email newsletters, and digital publishing platforms that serve the media industry.

"The ABC brand has served our organization and our industry well for nearly 100 years, but this represents much more than a name change," said Michael J. Lavery, president and managing director of the Alliance for Audited Media. "With advancements in the media industry and the progress our organization has made in developing new digital audit services and cross-media expertise, we felt it was time to refresh our brand to better reflect our strategic role in the new world of media." Lavery added that the nonprofit organization's mission would remain focused on bringing third-party accountability, credibility, and confidence to a changing media landscape.

The announcement of the new name was accompanied by the introduction of a new logo and new U.S. and Canadian websites. The sites feature an all-new Media Intelligence Center—an online resource housing a comprehensive range of audited information and media analysis tools, available exclusively to AAM members.

Lavery also noted that the new AAM brand fits well with the organization's recent acquisition of the Certified Audit of Circulations. "Our relationship with CAC helps expand our audit services for smaller U.S. newspapers and increases the granular data available in our new Media Intelligence Center," he said.

Media Continue Digital Transformation

According to AAM's fourth annual digital publishing survey, which will be released in full in December, publishers continue to transform their business models to reach readers across multiple platforms. Ninety percent of AAM publisher members today provide content on mobile devices like tablets and smartphones, up from 51 percent in 2009. Publishers also expect smartphone and tablet apps to double in profitability by the end of 2014. Other digital products will see smaller, but still significant, gains. As another sign of the digital transformation occurring in publishing, earlier this month, AAM released figures showing that digital editions now represent 15 percent of all U.S. newspaper circulation, up from nine percent the year earlier.
 

SPONSORED CONTENT

MORE ON BUSINESS MANAGEMENT >>

FROM THE BOOKSTORE

PDF FORMAT

<i>"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated."</i> -- from <i>The Ultimate Guide to Email Marketing</i> 

It's true. Email marketing is still going strong, and continues to be one of the most important factors in any marketing campaign. 

From the first six months of 2010 to the first six months of 2011 alone, there was a nearly 21 percent increase in email volume! The average number of emails received per day in the first six months of 2010 was 472, and during the first six months of 2011, the daily average increased to 571. Marketers are having success with their email campaigns and using it more and more.

That being the case, your email marketing campaign needs all the attention it can get, and knowing what works and what doesn't is the best way to start. That's where "The Ultimate Guide to Email Marketing" comes in. 

The Guide is brought to you by the email marketing experts at DMIQ and their extensive research into one of the largest email campaign archives in the industry. On top of latest trends, it features 19 best practice chapters from today's email marketing thought leaders. You will learn how to create a relevant email program to nurture leads and drive sales, how to best use call-to-action visuals in your emails, and how to use social email to improve marketing effectiveness.

You’ll also learn:

•	Email Marketing Trends in 2011
•	Best Practices in Writing Subject Lines
•	The Strategy (and Tricks) for Improving Open Rate and Response
•	6 Tests to Improve Email Program Results
•	5 Best Practices for the Gangbusting Email Campaign
•	Best Practices for Improving Email Performance
•	6 Ways to Make Your Emails Mobile-Ready
•	Email Branding — The 16 Most Effective Strategies
•	11 Best Creative Practices for B-to-B Email Marketing
•	The Keys to Developing a Successful E-newsletter
•	How to Determine Your Customers’ Email Content Tolerance
•	How Email Marketers Can Optimize the Social Media Opportunity
•	…Just to name a few!

This comprehensive report also offers three in-depth case studies, so you can see practical examples of how these methods worked for real-life businesses. "The Ultimate Guide to Email Marketing" is an essential tool for any business that ever sends an email. 

<b><u>100% Money-Back Guarantee</b></u>

Your order is risk-free. If you are not completely delighted with “The Ultimate Guide to Email Marketing,” notify us within 30 days for a complete credit or refund, no questions asked.

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

Note: You must have Adobe Acrobat Reader in order to read The Ultimate Guide to Email Marketing, which is in PDF format. The Ultimate Guide to Email Marketing

PDF FORMAT "Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true....

ORDER NOW

This completely updated edition of a classic guide shows a new generation of editors and designers how to make their publications sing! Readers will find a compendium of practical tips for a happy marriage between content and form, helping story and design reinforce each other and create pages irresistible to readers. 

Brimming with hundreds of black and white and color illustrations, chapters cover the confines of what the editor/designer team controls; the fundamentals of verbal-visual teamwork; the relationship of image size to story impact; problems and solutions for matters of columns and grids, margins, spacing, captions, pictures, diagrams, boxes, size and contrast, text type, symmetry and asymmetry, covers and color; and more. 

This is a must-have for designers looking to improve their products, publishers who realize that their products need a competitive edge, and writers and editorial directors looking to give their work enhanced meaning. 

<b>Reviews</b>

"Highly recommended.”
<b>—Library Journal</b>

“Jan White’s are the very best working and how-to and why-to volumes available on the use of graphics in books and publications.”
<b>—Publishers Weekly</b>

“A super how-to-do-it book . . . bound to spark greater interest and variety in your publication.”
<b>—American Artist</b>

“In the esoteric world of publication design, Jan White must rank as one of its first citizens, as well as resident theoretician. . . . White clearly knows his editing and design.”
<b>—Communication Arts</b>

“Editing by Design should be required reading for anyone working in magazines today—especially editors!”
<b>—Walter Bernard, Partner, Walter Bernard and Milton Glaser Design.”</b>

“This book is packed with useful ideas and distinctive ways to implement them. What White preaches and teaches leads to a publication of impact, refinement, and ease of usage.”
<b>—Peter P. Jacobi, Professor Emeritus of Journalism, Indiana University, and Communications Consultant </b> Editing by Design

This completely updated edition of a classic guide shows a new generation of editors and designers how to make their publications sing! Readers will find a compendium of practical tips for a happy marriage between content and form, helping story and design reinforce each other and create pages irresistible to...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: