Press Release: App Annie™ Brings Its Analytics & Market Data Platform to the World of eBooks
SAN FRANCISCO AND BEIJING, October 8, 2013 - App Annie, the leading business intelligence and market data platform for apps and digital content, today announced that it is moving into the books world with its latest offering App Annie for eBooks. The product line provides publishers, authors, agents and marketers alike with a free dashboard for tracking their own eBook sales and downloads as well as research information on market trends worldwide.
Reading will never go out of style, and our romance with the written word is only getting stronger. But what is changing is the way we are consuming books, as shown by the proliferation of tablet, smartphone and eReader devices as well as the increasing availability of digital books through Amazon, iBooks and Google Play. A recent PricewaterhouseCoopers report predicts that consumer eBooks will drive $8.2 billion in sales in 2017, overtaking print and audio book sales.1 "The eBooks space is an emerging market with huge potential", said Bertrand Schmitt, CEO, App Annie Inc. "There are a lot of similarities to the mobile apps market, from projected growth to methods of purchase and consumption to the need for business intelligence and platforms for analyzing the vast amounts of data we have access to. App or eBook, it's all digital content, and that's why we want to leverage our existing infrastructure to take the hassle out of managing and analyzing the complicated data publishers and authors are getting everyday."
App Annie for eBooks consists of two components. The first, 'Analytics,' allows publishers to track all their sales and download data from multiple eBooks stores in one simple dashboard. Publishers can effortlessly analyze their eBook revenues, downloads, ratings, reviews and rankings. Furthermore, App Annie provides a number of options for you to access your data, including a web dashboard, email reports, downloadable file reports and soon a mobile app. "App Annie for eBooks has helped immensely with the difficult problem of organizing and tracking our eBooks revenues and downloads, and visualizing longterm trends. Now, in a simple dashboard, we can see each book's revenues, rankings and featured status, country by country. App Annie is a great time saver," said Charles Catton, Publishing Manager, Amber Books Ltd.