Bloomberg Businessweek’s Josh Tyrangiel to Present “Welcome Address” at the 2012 Publishing Business Conference
The press has called him Bloomberg Businessweek‘s “Boy Wonder” … and his mission of drawing readers to the reinvented weekly business magazine “preposterous.” Josh Tyrangiel was hired in fall 2009, at age 37, as editor of the new Bloomberg purchase of Businessweek magazine, which was, at the time of its purchase, reportedly hemorrhaging $800,000 a week. Adweek cited that figure at $63 million a year.
But Tyrangiel has proven the impossible possible, and under his leadership, Businessweek has grown in frequency, rate base, editorial and ad pages. Bloomberg Businessweek was named to Adweek’s 2011 “Hot List” as one of the most influential magazines of the year, and Reuter’s media columnist Jack Shafer recently wrote that Bloomberg Businessweek is “the best magazine in America.”
Tyrangiel, formerly a deputy managing editor at Time magazine and the top editor of its online operation, was selected as the editor of the new Bloomberg Businessweek because of his understanding of both print and the Web.
According to a 2009 Bloomberg Businessweek announcement of Tyrangiel’s hire, “During his tenure at Time.com, Tyrangiel boosted the Web site’s traffic from 400 million page views in 2006 to what could be an estimated 1.8 billion page views this year. Previous to Time, Tyrangiel worked at Rolling Stone and Vibe magazines and served as a news producer at MTV.”
In his editor’s note in April 2010, introducing a newly redesigned Bloomberg Businessweek, Tyrangiel wrote: “To make this magazine an indispensable part of your life, we’ve expanded each issue by adding 20% more editorial pages and redesigned them to accommodate roughly twice the number of stories. In most businesses, that’s called value for money.”
He credited the magazine’s new look to the goals of Creative Director Richard Turley: “to make the magazine easy to navigate, with small color cues for each section and bold, clean headlines. ‘Design is best when you don’t know it’s there,’ says Richard. ‘We want the journalism to speak loudest.'”