B-to-B Mags' Ad Revenue, Pages Plummet Again in Latest ABM Report
July 15, 2009Business-to-business magazines' advertising revenue and pages continue to plummet, according to American Business Media's (ABM) latest report, which is -- coincidentally or otherwise -- buried about two-thirds of the way into its latest weekly e-newsletter E-News.
B-to-b magazines' ad revenues for April 2009 fell 28.4 percent against the same month a year ago, while ad pages declined 31.6 percent. Through the first four months of 2009, total advertising revenues are down 26.5 percent and ad pages are off by 29.2 percent against the same period of a year ago.
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