Speaking at the DigiPub Data-Driven Print Conference: F+W, Open Road, MNI, HarperCollins, PebblePost, More
New innovations around digital printing, data integration, and marketing automation technologies are making it possible for publishers and marketers to reach audiences and customers across print and online channels in ever more seamless ways. And rich end user data – which many publishers are stocked with – acts as a lynchpin for targeting and personalizing print, which can improve user experience, boost direct sales, and yield higher CPMs. Yet fully fluid integration of online and offline channels doesn’t quite happen at the flip of a switch – at least yet.
How can the publishing, printing, and web technology supply chain connect more seamlessly to meet advertiser demand and improve cross-channel user experiences? And what are the business opportunities for publishers?
These are two of the big questions executives from leading magazine, book, and catalog publishing and printing companies will address when they convene in NYC on Nov. 16 at DigiPub: Harnessing the Power of Data-Driven Print. To drive the conversation, Publishing Executive, Book Business, and Printing Impressions have assembled a lineup of publishing and technology experts to share their insights, experiences, and predictions .
DigiPub is also proud to have the support and guidance of the Book Industry Study Group and American Catalog Mailers Association, preeminent professional organizations for the book and catalog markets respectively, to help explore the leading edge of data-driven print strategies.
Below are session and speaker highlights for the DigiPub Conference. See the full agenda here.
DigiPub is a free, invite-only event and attendance is limited to qualified attendees: senior-level executives at magazine, book, and catalog publishing and printing companies. To learn about sponsoring the conference contact Publishing Executive and Book Business Publisher Matt Steinmetz (firstname.lastname@example.org).
DigiPub Conference Session Highlights
DigiPub will kick off with two research-based sessions exploring how the role and impact of print is evolving and how trends in digital printing technology is making print a nimble and personalized channel.
In a session titled “Why Print? Why Now?” Nathan Safran, Director of Research at NAPCO Media, will present cross-market research he’s conducted on the impact and ROI of print for brand marketers and how digital printing is being used to change business models in the magazine, book, and catalog markets.
Digital printing guru Marco Boer will provide attendees with an understanding of the various quality and productivity capabilities inkjet technology is able to meet for publishers and the new opportunities they have spawned. In the session, titled What Innovations in Digital Printing Means for Publishers, Boer will also reveal data trends and insights about the growth of digitally printed pages.
With a use case that illustrates the power of using rich behavioral data to drive high-impact print experiences, PebblePost chief product officer and publishing industry veteran Adam Solomon will discuss how brands are using programmatic direct mail and the potential opportunities for publishers to work in concert with brands to drive commerce.
In the afternoon, attendees will move into breakout sessions for the magazine, book, and catalog markets featuring case studies and discussions featuring speakers from F+W, HarperCollins, BISG, ACMA, Xerox, HP, Canon, Ricoh, and more. Learn more here.
The conference will culminate with the Keynote Panel: Data-Driven Print Today & Tomorrow. This panel will examine how magazine, catalog, and book publishers can capitalize on the rich behavioral and demographic customer data they gather online to increase direct sales and drive higher CPMs with print, as well as the obstacles all stakeholders will have to overcome. The panel will feature speakers from MNI Targeted Media (a media buying agency within Time Inc.), book and multimedia company Open Road Integrated Media, and marketing services and software company Cierant.
Denis Wilson is editor-in-chief of Book Business and Publishing Executive. In this role, he analyzes and reports on the fundamental changes affecting the publishing industry and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.