Digital Editions Provider Offers Digital Circ-building Tips and Other Advice to Publishers
October 2, 2009To increase circulation, in your software itself, there are a number of tools to use: Use the mass e-mail tool to promote your latest edition, to detail special offers, top stories and a front cover shot to drive traffic. Embed a mini flip edition on your Web site to promote your digital titles, which draws visitors' attention directly to the e-edition. SEO tools will push publishers up organic rankings, which is crucial to attracting new readers. Utilizing the analytics tools indirectly helps, as clients can profile their customers and then more effectively target key audiences. Paid-for titles can release supplements or certain features for free on their landing page to entice customers to subscribe.
INBOX: What are some of the more common mistakes you continue to see publishers make with their digital magazine strategies?
EDWARDS: Some publishers' strategy is just that, a plan, rather than affirmative action, which given the competitive pricing and quality of digital edition software is a mistake. Once publishers embark digitally, they need to maximize the available resources. Use your Web site, your titles and free online tools to advertise your editions. Trust in the quality of your publication and your audience's receptiveness and digital editions will deliver.
INBOX: How do you anticipate the rising popularity of e-reader and e-ink devices will affect digital magazines?
EDWARDS: Publishers' e-reader strategy will positively affect digital magazines, as digital has with Web sites, as it will enable publishers to grow their multi-channel strategy and increase customers' accessibility. I feel iPhone and smart phone applications can match, if not outperform, the e-readers, so there could be a convergence of this technology over the next few years.
Page 1 | 2
Companies Mentioned:
 |
|
