Digital now makes up more than 21% of BPA members’ total circulationNovember 16, 2012
Shelton, CT November 14, 2012 – Digital copies now make up 21.4% of total circulation for BPA-audited publications, according to a recent analysis of audience data for the six-month period ended June 30, 2012.
A total of 532 BPA print titles reported digital circulation for the June 2012 cycle, a 6.4% increase compared to the December 2011 period, and continuing an upward trend as more print publishers move subscribers over to the digital side. As of this analysis, nearly one third (32.4%) of all magazine titles (b-to-b and consumer) are reporting digital circulation on their BPA statements and reports.
Among the publications reporting the most total digital subscribers was Chief Executive China, which averaged 330,000 digital copies per issue for the six-month period. Other titles high on BPA’s list in terms of average digital circulation include PM Network with 287,328 digital copies reported for the period; Oracle (15,008); CFO (146,432); and PT In Motion (70,743).
See analysis of top 25 titles by digital circulation by clicking on the chart at right.
As a percentage of total qualified circulation, IEEE Communications reported 100% digital subscribers. Following closely, PT in Motion reported a total circulation with 89.1% digital, while HRW reported a total circulation with 85.6% digital; and Public Safety Communications with 85.4% digital.
About BPA Worldwide
A not-for-profit organization since 1931 and headquartered in Shelton, CT, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. The organization conducts 2,600+ audits for media brands in print, online/digital and live events. Additionally, under the iCompli brand, BPA documents compliance to defined standards including data protection, provides assurance of sustainability reporting, and verifies technology, service and privacy claims. BPA is supported by 2,700 advertiser and agency members.
Source: Press Release