Garden & Gun Management Acquires the Magazine
March 20, 2009
Indigo Acquisition LLC announced this week that it has become the owner of Garden & Gun magazine, having purchased a majority interest from founding publisher, Evening Post Publishing Company. Indigo Acquisition, a newly formed company of which Rebecca Darwin and Pierre Manigault are the founding partners, will now oversee all aspects of the business. Darwin is the magazine's publisher and Manigault is chairman of Evening Post Publishing Co.
"When, at the end of 2008, we learned that Evening Post Publishing Company would not continue to fund Garden & Gun magazine, Pierre and I explored a variety of options. We were determined to keep the magazine in Charleston and to keep the special dynamics of the team we had put in place in tact, and we're thrilled with this resolution," said Rebecca Darwin, president of Indigo Acquisition and publisher of Garden & Gun.
John Barnwell, CEO of Evening Post Publishing Co., added, "We are proud to have been an integral part of Garden & Gun's start-up, and we're delighted that it is now moving forward under this new structure."
The April/May 2009 issue, which marks the magazine's second anniversary, will be mailed to more than 160,000 paid subscribers in early April. With a total circulation of 220,000 and distribution in all 50 states, circulation has grown 130 percent since the premier issue in Spring 2007. "With this kind of vitality story and the particular passion of our readers, we are confident that Garden & Gun is positioned for growth," said Darwin.
http://www.gardenandgun.com
"When, at the end of 2008, we learned that Evening Post Publishing Company would not continue to fund Garden & Gun magazine, Pierre and I explored a variety of options. We were determined to keep the magazine in Charleston and to keep the special dynamics of the team we had put in place in tact, and we're thrilled with this resolution," said Rebecca Darwin, president of Indigo Acquisition and publisher of Garden & Gun.
John Barnwell, CEO of Evening Post Publishing Co., added, "We are proud to have been an integral part of Garden & Gun's start-up, and we're delighted that it is now moving forward under this new structure."
The April/May 2009 issue, which marks the magazine's second anniversary, will be mailed to more than 160,000 paid subscribers in early April. With a total circulation of 220,000 and distribution in all 50 states, circulation has grown 130 percent since the premier issue in Spring 2007. "With this kind of vitality story and the particular passion of our readers, we are confident that Garden & Gun is positioned for growth," said Darwin.
http://www.gardenandgun.com


The Secrets of Direct Marketing Arithmetic