Hachette Book Group and Flipboard Selected as Publishing Innovators of the Year
Kenneth Michaels, Hachette Book Group COO, says, "The transformation of our industry has challenged us all to think creatively about how to serve authors and customers in new ways. We are very pleased that the … Book Business magazine staff has recognized Hachette Book Group's innovative spirit and achievements. We're excited about the new opportunities to deliver our authors' work to as many readers on as many platforms as possible, and will continue to move in bold new directions to achieve that goal."
One aspect of innovation that was taken into consideration by the Book Business editorial staff and editorial advisory board in selecting HBG for this prestigious award is its patent-pending product to eliminate the moiré effect—moiré is the noticeable, unwanted pattern generated by scanning or resizing a piece of art that contains a dot pattern. HBG has created a process to eliminate the moiré from print material when displayed on screens such as iPad or iPhones. HBG's moiré effect project impacts the entire backlit display market for halftone books.
The company also has made significant strides in multichannel publishing workflow processes, with its newly created templates—or reusable technical and creative architecture—that allow mobile apps to be produced with limited investment and maximum creative flexibility. It also is making use of its recently created Hachette Digital Platform (HDP) to maintain content across interactive digital assets simultaneously, and track and analyze customer habits and engagement.
"My own view is that mobile is as big a game-changer today as the Web was 15 years ago, and it seems to me that Hachette is taking that challenge seriously, coming up with good solutions, and ought to be recognized for that," comments John Morse, president/publisher, Merriam-Webster Inc. and a member of the Book Business editorial advisory board, who was involved in the Publishing Innovator Award selection process.