Hachette Book Group and Flipboard Selected as Publishing Innovators of the Year
Jabin White, vice president of content management, ITHAKA, and another Book Business advisory board member, notes, "[HBG] seems to have innovated more on the 'process' and product side of things, and I like the way they are approaching things by completely re-thinking delivery methods, workflow, and procedures (which sometimes results in different kinds of products, but sometimes just makes things more efficient)."
"[Flipboard] is a game-changer as far as how publishing will be consumed in the future," said one member of Publishing Executive magazine's editorial advisory board in casting his vote for Flipboard as Publishing Innovator of the Year.
Launched in mid 2010, Flipboard made headlines worldwide with its new, customizable content aggregation and social media platform. The difference, however, between Flipboard and other content aggregation platforms, was Flipboard's presentation and interaction capabilities. Users can essentially pull in Twitter, Facebook and RSS feeds, magazine and newspaper content, and have it presented to them in a magazine-like format on their digital devices, such as the iPad and smartphones. According to the company, Flipboard was "inspired by the beauty of print and the simple action of flipping pages."
"I appreciate the level of customization based on consumer interest," says Traci L. Lucien, vice president of Media Operations Support for AARP.
"To my mind, Flipboard is Innovator of the Year because they have created a very compelling reading experience on the iPhone," says David Granger, a Publishing Executive board member and the Editor in Chief of previous Publishing Innovator of the Year recipient Esquire. "They've managed to present up-to-the-second news and entertainment in a really palatable way. I'm not yet sure how Esquire, or the dozens and dozens of other publishers Flipboard has partnered with, take advantage of it in a way that is a game-changer. But as part of our goal is to share our ideas with as broad a swath of the world as possible, it's an effective way to take advantage of the mobile Web that is also aesthetically pleasing."