Hachette Book Group and Flipboard Selected as Publishing Innovators of the Year
“We're thrilled to be among such distinguished company,” says Josh Quittner, editorial director at Flipboard. “We look forward to continuing to innovate shoulder to shoulder with our partners in the publishing world.”
In 2011, the company made significant strides toward working more closely with publishers, many of whom have had concerns about emerging content aggregators being yet another type of business built on the backs of publishers' content.
Flipboard now has partnership arrangements with 70 publishers and counting, according to Christel van der Boom, spokesperson for Flipboard.
"We work with publishers to design their Web pages into digital magazine pages and create an entirely new type of advertising inventory for the Web, more akin to print advertising," explains Van der Boom.
"In the model we are developing, our publisher partners own the relationship with advertisers. We support their ad sales team wherever we can. Some of these partners have already started selling full-page advertising in their sections. Some examples: Vanity Fair is running Nieman Marcus ads, there are Volkswagen ads in USA Today, Lexus in Condé Nast titles. ... We receive a share of the revenue," she explains.
"Flipboard is the first non-traditional 'publisher' that has been selected to receive the Publishing Innovator of the Year award," says Skodzinski, who is also editorial director for Publishing Executive magazine. "But it was clear in the discussions with our staff and board members that Flipboard absolutely deserves recognition for the innovations it has brought to the world of publishing, for many of which we've only begun to see the implications. And, its early efforts to develop a viable financial model for itself as well as publishers make it stand out even more as a true innovator that is initiating a smart business model to share trusted, branded content with consumers on a global basis."