Advertisement
 

Hearst, Meredith Part of YouTube's Major Content Push

November 3, 2011
Get the Flash Player to see this rotator.
 
YouTube's initiative to bring 100 channels of original content to the streaming video site will include a large presence from magazine publishers. Both Hearst Corporation and Meredith plan to roll out channels to extend the reach of magazine brands.

Hearst will debut two new channels in 2012, one focused on automobiles in conjunction with Car and Driver, Road & Track, and Popular Mechanics, and a fashion and beauty channel drawing on the talent and editorial focus of Cosmopolitan, Harper’s Bazaar, Marie Claire, Seventeen, and Realbeauty.com, the company announced Monday.

Also on Monday, Meredith announced it will launch the "Digs" channel, featuring seven original series on home and garden design. These include "Jordan in the House," hosted by celebrity blogger Jordan Reid, "Gardens of the Rich and Famous," and "Porcelain Thrones," billed as an exploration of the "coolest, wackiest and ritziest bathrooms ever designed."

Both Meredith and Hearst have well-established video production facilities. Meredith Video Studios produces the syndicated show "Better" and creates content for other brands including Parents, while Hearst's facility has produced 12,000 videos across the company's brands, according to company press releases.

YouTube's channel initiative is seen by many as a full-on challenge to cable. The Google-owned website will bring in celebrity talent including Jay-Z, Amy Poehler and Ashton Kutcher to create original shows, which it expects will attract more lucrative sponsorships than what user-generated content can bring.

Other media brands with plans for YouTube channels include The Wall Street Journal, The Onion, Slate, Motor Trend, Reuters and Rodale Inc., which announced it will create the "Taste" and "Vigor" channels in partnership with BermanBraun.
 

Companies Mentioned:

SPONSORED CONTENT

MORE ON BUSINESS MANAGEMENT >>

FROM THE BOOKSTORE

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

SPONSORED CONTENT

MORE ON E-MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they existLeverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to themIntegrate social media, content, and email to optimize the entire prospecting processMake every sales call count with behaviorally targeted email prospectingLeverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale”And more! Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!
Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they existLeverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to themIntegrate social media, content, and email to optimize the entire prospecting...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: