Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

Hearst Ventures Makes Equity Investment in Science Inc.

February 18, 2013
Get the Flash Player to see this rotator.
 
NEW YORK, NY, Feb 15, 2013) - Hearst Ventures, a unit of Hearst Corporation, and Science Inc. today announced a minority equity investment by Hearst in Science Inc., a technology operating company specializing in the creation and rapid scaling of digital businesses. The joint announcement was made by Frank A. Bennack, Jr., CEO of Hearst Corporation; Scott Sassa, president, Hearst Entertainment & Syndication, the group that operates Hearst Ventures; and Michael Jones, CEO of Science. Financial terms of the investment were not disclosed.

Science creates, scales and acquires successful digital businesses by bringing together the best ideas, talent, resources and financing through a centralized platform. Science, which has already started 13 companies, focuses on developing new businesses, providing emerging startups with operational strategy and capital, and transforming later-stage Internet ventures with new talent and innovations. As part of the investment, George Kliavkoff, executive vice president and deputy group head of Hearst Entertainment & Syndication, will join the Science Board of Directors.

"Hearst is continually looking for smart investments that bring value and intelligence to the company -- our investment in Science does both," Bennack said. "We're excited to partner with Science to continue its trajectory of success, gain meaningful industry knowledge and utilize Science's platforms for current and future Hearst investments."

"Science has a broad suite of capabilities that allows it to quickly evaluate and accelerate ideas," Sassa said. "We plan on using Hearst assets to help Science portfolio companies and Science portfolio companies to help Hearst assets. Mike Jones and Science's co-founding team are excellent tech entrepreneurs who will bring important value and learnings to Hearst."

Science was founded by seasoned startup professionals in November 2011 with Series A funding from several marquee venture investors, including Eric Schmidt's Tomorrow Ventures, Rustic Canyon Partners, and White Star Capital. Science's Jones is a long-time digital entrepreneur and executive who most recently served as the CEO of Myspace and successfully sold that business for News Corp. Prior to Myspace, he had started and sold Userplane to AOL in 2006.

"Science's approach to business creation is to generate ideas internally, identify the most compelling entrepreneurs and disruptive startups, build and acquire the necessary products and team to support the winning ideas, and rapidly scale," Jones said. "This partnership with Hearst provides us working capital to incubate additional businesses and strategically positions us to deliver unparalleled services for today's most promising entrepreneurs. Hearst has a long history of innovating in media and technology, and the companies we work with can benefit from Hearst's diverse set of global businesses and vice versa."
 

Companies Mentioned:

SPONSORED CONTENT

MORE ON BUSINESS MANAGEMENT >>

FROM THE BOOKSTORE

PDF FORMAT

<i>"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated."</i> -- from <i>The Ultimate Guide to Email Marketing</i> 

It's true. Email marketing is still going strong, and continues to be one of the most important factors in any marketing campaign. 

From the first six months of 2010 to the first six months of 2011 alone, there was a nearly 21 percent increase in email volume! The average number of emails received per day in the first six months of 2010 was 472, and during the first six months of 2011, the daily average increased to 571. Marketers are having success with their email campaigns and using it more and more.

That being the case, your email marketing campaign needs all the attention it can get, and knowing what works and what doesn't is the best way to start. That's where "The Ultimate Guide to Email Marketing" comes in. 

The Guide is brought to you by the email marketing experts at DMIQ and their extensive research into one of the largest email campaign archives in the industry. On top of latest trends, it features 19 best practice chapters from today's email marketing thought leaders. You will learn how to create a relevant email program to nurture leads and drive sales, how to best use call-to-action visuals in your emails, and how to use social email to improve marketing effectiveness.

You’ll also learn:

•	Email Marketing Trends in 2011
•	Best Practices in Writing Subject Lines
•	The Strategy (and Tricks) for Improving Open Rate and Response
•	6 Tests to Improve Email Program Results
•	5 Best Practices for the Gangbusting Email Campaign
•	Best Practices for Improving Email Performance
•	6 Ways to Make Your Emails Mobile-Ready
•	Email Branding — The 16 Most Effective Strategies
•	11 Best Creative Practices for B-to-B Email Marketing
•	The Keys to Developing a Successful E-newsletter
•	How to Determine Your Customers’ Email Content Tolerance
•	How Email Marketers Can Optimize the Social Media Opportunity
•	…Just to name a few!

This comprehensive report also offers three in-depth case studies, so you can see practical examples of how these methods worked for real-life businesses. "The Ultimate Guide to Email Marketing" is an essential tool for any business that ever sends an email. 

<b><u>100% Money-Back Guarantee</b></u>

Your order is risk-free. If you are not completely delighted with “The Ultimate Guide to Email Marketing,” notify us within 30 days for a complete credit or refund, no questions asked.

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

Note: You must have Adobe Acrobat Reader in order to read The Ultimate Guide to Email Marketing, which is in PDF format. The Ultimate Guide to Email Marketing

PDF FORMAT "Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true....

ORDER NOW

This completely updated edition of a classic guide shows a new generation of editors and designers how to make their publications sing! Readers will find a compendium of practical tips for a happy marriage between content and form, helping story and design reinforce each other and create pages irresistible to readers. 

Brimming with hundreds of black and white and color illustrations, chapters cover the confines of what the editor/designer team controls; the fundamentals of verbal-visual teamwork; the relationship of image size to story impact; problems and solutions for matters of columns and grids, margins, spacing, captions, pictures, diagrams, boxes, size and contrast, text type, symmetry and asymmetry, covers and color; and more. 

This is a must-have for designers looking to improve their products, publishers who realize that their products need a competitive edge, and writers and editorial directors looking to give their work enhanced meaning. 

<b>Reviews</b>

"Highly recommended.”
<b>—Library Journal</b>

“Jan White’s are the very best working and how-to and why-to volumes available on the use of graphics in books and publications.”
<b>—Publishers Weekly</b>

“A super how-to-do-it book . . . bound to spark greater interest and variety in your publication.”
<b>—American Artist</b>

“In the esoteric world of publication design, Jan White must rank as one of its first citizens, as well as resident theoretician. . . . White clearly knows his editing and design.”
<b>—Communication Arts</b>

“Editing by Design should be required reading for anyone working in magazines today—especially editors!”
<b>—Walter Bernard, Partner, Walter Bernard and Milton Glaser Design.”</b>

“This book is packed with useful ideas and distinctive ways to implement them. What White preaches and teaches leads to a publication of impact, refinement, and ease of usage.”
<b>—Peter P. Jacobi, Professor Emeritus of Journalism, Indiana University, and Communications Consultant </b> Editing by Design

This completely updated edition of a classic guide shows a new generation of editors and designers how to make their publications sing! Readers will find a compendium of practical tips for a happy marriage between content and form, helping story and design reinforce each other and create pages irresistible to...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: