High Country Media Plans September Roll-out of Magazine and Digital Properties
June 26, 2009
Boulder, Colo.-based High Country Media has announced that it will launch a combination of print, digital, membership and radio properties in September of this year.
Founded by Jamie Pentz, president, High Country Media's major interests include the relaunch of Mountain Sports + Living magazine; a direct-to-consumer membership club in MtnAccess.com; and a partnership to run online operations for the Web site and snow report provider SnoCountry.com.
"High Country Media was started on the belief that we could strip away overhead and offer the resort and ski industry high-end but affordable, targeted media products that speak to the type of quality consumers they want to reach," says Pentz. "The goal is to appeal to the entire demographic spectrum of mountain enthusiasts, with a special focus on the ones who live in places like Atlanta, L.A., New York or the Mountain West."
High Country Media's publishing component is anchored by a redesigned and reborn magazine in Mountain Sports + Living, which will be printed quarterly with a circulation of 125,000. "It's an honor to bring a once-cherished title to a new generation of readers," says editorial director Marc Peruzzi. "This iteration will feature beautiful photography and the best magazine journalism our talented cast of contributors can provide. Anybody that lives to play in the mountains will appreciate Mountain Sports + Living."
High Country Media has also signed a long-term agreement with SnoCountry.com forming a partnership that both promotes the sport of skiing -- SnoCountry is the only ski industry trade group mandated with that very task -- and offers Web content. "As an organization it's SnoCountry's job to provide the most credible daily snow reports to as many skiers, snowboarders, and weather enthusiasts as possible. And we do an excellent job of that on the radio and online," says Tom Cottrill, president. "This partnership furthers our mission, especially online with a combined creative effort."
MtnAccess.com rounds out High Country Media's initial offerings. The membership program allows direct outreach to Mountain Sports + Living subscribers and club members.
"Tough market conditions created an opportunity to pull back and reassess the needs of skiers, mountain enthusiasts, and the advertisers that market to them," says Pentz. "We have assembled an incredibly talented and passionate team of professionals that shares the vision of delivering valuable integrated media assets to both consumers and partners."
Founded by Jamie Pentz, president, High Country Media's major interests include the relaunch of Mountain Sports + Living magazine; a direct-to-consumer membership club in MtnAccess.com; and a partnership to run online operations for the Web site and snow report provider SnoCountry.com.
"High Country Media was started on the belief that we could strip away overhead and offer the resort and ski industry high-end but affordable, targeted media products that speak to the type of quality consumers they want to reach," says Pentz. "The goal is to appeal to the entire demographic spectrum of mountain enthusiasts, with a special focus on the ones who live in places like Atlanta, L.A., New York or the Mountain West."
High Country Media's publishing component is anchored by a redesigned and reborn magazine in Mountain Sports + Living, which will be printed quarterly with a circulation of 125,000. "It's an honor to bring a once-cherished title to a new generation of readers," says editorial director Marc Peruzzi. "This iteration will feature beautiful photography and the best magazine journalism our talented cast of contributors can provide. Anybody that lives to play in the mountains will appreciate Mountain Sports + Living."
High Country Media has also signed a long-term agreement with SnoCountry.com forming a partnership that both promotes the sport of skiing -- SnoCountry is the only ski industry trade group mandated with that very task -- and offers Web content. "As an organization it's SnoCountry's job to provide the most credible daily snow reports to as many skiers, snowboarders, and weather enthusiasts as possible. And we do an excellent job of that on the radio and online," says Tom Cottrill, president. "This partnership furthers our mission, especially online with a combined creative effort."
MtnAccess.com rounds out High Country Media's initial offerings. The membership program allows direct outreach to Mountain Sports + Living subscribers and club members.
"Tough market conditions created an opportunity to pull back and reassess the needs of skiers, mountain enthusiasts, and the advertisers that market to them," says Pentz. "We have assembled an incredibly talented and passionate team of professionals that shares the vision of delivering valuable integrated media assets to both consumers and partners."
