Entering the ‘Other’ World (Beyond Print)

How far should publishers extend their brands into the world of digital editions, webcasts, podcasts, mobile phones, television and radio, to meet the future head on?

February 2006 By Sharon R. Cole

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February 2006

Entering the ‘Other’ World (Beyond Print) - By Sharon R. Cole----------------------------------------------------------
It is the million-dollar question many magazine publishers are faced with: What does print media have over the seemingly endless array of digital media forms now in existence?  After contemplation, the follow-up question is: How far should we extend...
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http://www.pubexec.com/article/how-far-should-publishers-extend-their-brands-into-world-digital-editions-webcasts-podcasts-mobile-phones-television-radio-meet-future-head-on-19191/1
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Circulation/Audience Development/Fulfillment	Color Management and Proofing
Content and Digital Asset Management	Content Licensing and Reprints
Design	Digital Magazine Editions
E-media	Environmental Sustainability
Industry Statistics, News and Trends	Mergers, Acquisitions and Financing
Miscellaneous	Paper
Postal and Distribution Issues	Printing and Manufacturing
Production and Workflow	Publishing Management
Publishing Technologies and Solutions	Strategy

Entering the ‘Other’ World (Beyond Print)

How far should publishers extend their brands into the world of digital editions, webcasts, podcasts, mobile phones, television and radio, to meet the future head on?

E-mail this story to a friend/colleague...

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