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Latest PE Cover Comes Alive With AR

February 5, 2013
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The latest issue of Publishing Executive carries secrets: video, pictures and stories waiting to be unlocked by curious readers holding a print copy and smartphone or tablet. Yes, we have entered the augmented reality era with our February edition of the magazine, which features an AR-enabled front cover.

Your journey begins on page 3, where Editorial Director Lynn Rosen guides you through downloading the Layar app (available in the App Store and Google Play), which you can then use to view a congratulatory message on that page. On the cover, enhanced content can be unlocked and viewed by hovering your device over the picture and symbols highlighting the theme of this month's issue, "reinventing publishing." Don't miss this opportunity to go behind the scenes on our Pinterest page to discover how this month's cover was created, find out what magazines really mean to Lynn in an eye-opening video, and see for yourself how AR can drive readers to subscribe and follow publications on social media.

For those without a print copy of the magazine, the February issue is, of course, available online, with articles on new B-to-B business models, how to engage readers with tablet advertising, intriguing technologies, ravishing redesigns, capitalizing on the content marketing craze, and much more.

Let us know what you think of the technology (or anything else) by commenting below or sending us an email.
 

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