mediaIDEAS onPoint: Making Money on iOS

December 14, 2011

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This week's mediaIDEAS onPoint compares app revenue generation on Apple's iOS and Google's Android platforms. Recent data from Flurry shows that for every $1.00 made by an iOS app developer, only $0.24 is made on the Android platform. Apple, with its simple (and mandatory) payment system, has made it easy for users to buy apps and make in-app purchases. Barnes & Noble and Amazon have similar systems, but that is not yet true for Google. 

For more research, visit the mediaIDEAS website and blog.