mediaIDEAS onPoint: What Tablet Revenue Model Should Magazine Publishers Adopt?
This week’s mediaIDEAS onPoint chart presents an action cycle for the selection of tablet strategies by magazine publishers.
The pictured action cycle shows the three primary tablet revenue models that will guide the delivery of digital magazine content to users: Content-based, App-based, and Ad-based. The “innovation line” at the bottom represents the launch point for the three revenue models among early (“Aggressive”) adopters. Over time, their rate of adoption will increase as these models are embraced by “Adaptive” and “Reactive” publishers.
A publisher’s technological responsiveness and readiness (whether technologically Aggressive, Adaptive, or Reactive), combined with the technology’s development over time, will make one of these models or combinations of models a better, more appropriate fit. Where do you stand?