Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

Meredith Digital Unveils Updated Market Positioning And New Logo

Reflects Leadership Position in Lifestyle and Food with 40 Million Women across Life Stages

February 25, 2013
Get the Flash Player to see this rotator.
 
NEW YORK, Feb. 25, 2013—Meredith Corporation, the leading media and marketing company serving American women, today introduced an updated market positioning and logo for Meredith Digital that reflects Meredith's unique ability to tap into the vast purchasing power of the 40 million women it reaches monthly across digital platforms.

Meredith Digital's brands, including Better Homes and Gardens and Allrecipes.com, reach women at every life stage.  The updated logo reflects Meredith's focus on four core pillars: Food, Home, Moms, and Lifestyle.  Meredith Digital brands currently rank #1 in food and #2 in lifestyle, according to comScore (October - December 2012).

The new tag line "mobilizing women" speaks to Meredith Digital's ability to inspire millions of women to live their dreams – as well as everyday life in between – via brand extensions across multiple devices and screens including mobile, social, web and tablet.

"Meredith is right at the intersection of premium content and scale, all underpinned by rich insights, engaging tools and best-in-class marketing services," said Carolyn Bekkedahl, SVP/ Digital Sales, Meredith National Media. "Meredith Digital's audience of over 40 million women is accountable for more than $800 billion in spending annually, and we're in a unique position to help guide our highly engaged audience from discovery to engagement to purchase decision to social sharing."

Meredith Digital includes:

14 premium websites that reach a total of 40 million unique visitors each month;
3+ billion annual newsletter opt-ins;
More than 7,000 original videos with 2,000 more planned for 2013;
20 digital editions across six newsstands;
21 million monthly unique visitors across 10 mobile sites;
22+ million downloads across 20 mobile apps;
2.7 million Facebook fans, 4.75 million Pinterest followers and 1.1 million Twitter followers of Meredith's magazine brands; and
An e-commerce platform across three brands: Better Homes and Gardens, Parents and Divine Caroline.
Meredith Digital recently received the Advertiser Perceptions Highest Rated Media Brands (HRMB) recognition for Digital Ad Networks - Sales Knowledge (based on the Advertiser Intelligence Reports (AIR) survey).

About Meredith Corporation


Meredith Corporation is the leading media and marketing company serving American women.  Meredith reaches 100 million American women every month through multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Allrecipes.com, Ladies' Home Journal, Fitness, More, American Baby, EveryDay with Rachael Ray and FamilyFun – and local television brands in fast-growing markets.  Meredith is the industry leader in creating content in key consumer interest areas such as home, family, food, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, digital, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners.
 

SPONSORED CONTENT

MORE ON E-MEDIA >>

FROM THE BOOKSTORE

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. 

Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions.

More than <b>two dozen highly practical forms and sample contracts </b>for immediate use are also included.

"One of the best references available today . . . providing a solid foundation and answering every question.” —Jan Nathan, executive director, Publishers Marketing Association 


“Vital to doing the business of publishing well.” —Independent Publisher 

"A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Everyone in the book publishing business should have a well-thumbed copy on their desk." —David M. Hetherington, adjunct professor, Pace University, Graduate School of Publishing 

"No matter what your size, Publishing for Profit is an essential tool for growing your business. The book is about as close to an operations manual for a book publishing company as can be found." —Dominique Raccah, president, Sourcebooks, from the foreword 

"Publishing for Profit was immensely useful in helping me understand some of the subtler business challenges of a small press . . . Your advice is practical and immediately applicable." —Perry Donham, president, KidPub Press 

“The bible of the industry.” —Associated Press 

“Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear.” —Judith Applebaum, author, How to Get Happily Published 

“Publishing for Profit is a great book. It sits on my nightstand. I often pick it up and read parts of it again.” —Rod Colvin, president, Addicus Books Publishing for Profit

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: