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MPA Names Three Executives To Key Positions In Repositioning Of Organization

August 25, 2010
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(Press Release) New York, NY (August 24, 2010)— Nina Link, President and CEO, Magazine Publishers of America (MPA), today announced the appointment of three new senior executives to key posts in a significant repositioning of the organization. The additions are intended to more effectively serve the changing needs of its members as well as help them capitalize on advances in technology that have presented new opportunities for magazine media companies.

They join Ms. Link's other direct reports: James Cregan, Executive Vice President/Government Affairs, and Howard Polskin, who Ms. Link also announced has been promoted to Executive Vice President/Communications & Events.

Francis R. Costello Named Executive Vice President/General Manager

In a consolidation of the financial, membership and consumer marketing activities of MPA, Francis R. Costello was named to the newly created position of Executive Vice President/General Manager. In this role, Mr. Costello will be responsible for MPA's finance, administration, membership services, consumer marketing and sponsorship.

Mr. Costello spent 25 years of his career at R.R. Donnelly in a number of positions including President of Magazine Publishing Services, and Senior Vice President of New Business Development for the company's Publishing and Retail Services. He has significant experience in change management, strategic planning and business development.

"Frank is a tactical manager who developed an incredible breadth of skills while working with a major magazine industry partner," said Ms. Link. "He understands the industry's issues, our technological challenges and the way magazine brands interact with consumers. Frank also has proven customer relationship management skills that will be invaluable for serving the needs of current and future members going forward."

Andrew Jung Named Executive Vice President/Chief Marketing Officer

Andrew Jung was appointed to the post of Executive Vice President/Chief Marketing Officer. Mr. Jung's primary function will be to promote the value of magazine media - print and digital - to advertising and marketing decision-makers. He will be the industry's marketing ambassador, shaping and delivering the narrative that supports and advocates the value of magazine media advertising, content and audiences. Mr. Jung will oversee advertising research, PIB, advertising promotion, measurement and sales development.

Mr. Jung is an acclaimed media and advertising authority. He achieved national prominence in his role as Senior Director of Advertising & Media for the Kellogg Company where he oversaw all strategic planning and buying for 33 brands across a $500 million budget. As head of Advertising and Media at Kellogg's, he led the digital integration of new/emerging media outlets and was credited with evolving the Special K Challenge to a full-scale online community. Mr. Jung has served on the Ad Council Board of Directors and as American Advertising Federation Chair from 2005-2007. He began his career in account management at Tatham, Laird & Kudner.
 

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