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MPA Unveils Advanced Digital Section of Website

New features include improved coverage of apps, tablets and digital initiatives.

April 20, 2011
(Press Release) NEW YORK, NY (April 20, 2011)—MPA, the Association of Magazine Media, today unveiled a revised and upgraded digital section of its website (www.magazine.org/digital) showcasing new features, more reporting on apps and tablets, and a redesigned database of magazine digital initiatives. The improvements reflect MPA's increased focus on the digital side of the magazine industry as new platforms emerge.

"As magazine content expands to new digital channels, MPA is committed to tracking the latest developments and providing insights and analyses to help our member companies compete more effectively in this changing landscape," said Nina Link, MPA President and CEO. "Our improved digital coverage also showcases the digital achievements of consumer magazine media brands as they seek new ways to connect more powerfully with the communities they serve."

New improvements and enhancements include:

Tablet Lessons Learned 1.0: A new "members only" feature of the digital section of the MPA website, "Tablet Lessons Learned 1.0" offers insights from several magazine publishers about their experiences with the iPad. Subjects examined include workflow issues, staffing and training issues, advertising and consumer feedback.

Exclusive Analysis of Magazine-Created Apps: An ongoing series of topline updates tracking the numbers of apps created each month by magazine media companies. The analysis is developed exclusively for MPA members by McPheters & Company using data from the company's iMonitor service. The first analysis appeared in March.

Magazine Apps Database: "Mapps" (Magazine Apps) is the definitive guide to mobile magazine apps produced by magazine media companies. Since its launch in 2010 the directory has grown from a few hundred to more than a thousand apps representing magazine media brands. Over the past year, MPA has added a new column for "category" that reflects Apple's app classifications, and another column for "platform," signifying apps on Apple iOS, Google Android, RIM Blackberry, with more to come. The database also includes descriptions, prices, and links to download the apps.

Magazine Digital Initiative Database: Since 2005, MPA has been tracking digital brand extensions. Formerly a simple chart listing digital initiatives in chronological order, this feature is now a fully searchable database with more than one thousand entries ranging from website portals, mobile video to digital editions.

MPA's digital section also features a subsite devoted entirely to e-reading. The centerpiece of the section is MPA's popular "E.R.B" (E-Reading Blog) updated several times a week with the latest original analysis and commentary on the e-reading revolution and its impact on magazine brands.  The section also includes links to other e-reading blogs, a listing of all iPad rivals, the latest e-reading news and MPA's exclusive iPad-o-Meter, which tracks quarterly sales of the popular Apple device.
 

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