Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

New Simba Information Report: 1 in 5 Adults to Own an iPad in 2013

Tablet Presence 'Altering the DNA' of Media Use

November 28, 2012
Get the Flash Player to see this rotator.
 

STAMFORD, CT (Nov 27, 2012)—Simba Information, the market research firm specializing in publishing, technology and media, has released a new report on the popular tablet and its user, The iPad and Its Owner 2013. After tracking U.S. iPad ownership trends since the tablet's birth in 2010, Simba estimates that within a few short weeks, one in every five adults in the U.S. will own at least one iPad.

Additionally, the report projects that within five years, there will be more adults in the U.S. who own an iPad or other tablet than those who purchase print books -- and it is up to publishers and authors to decide how to approach this.

"When studying iPad owners separately from the entire U.S. population, we end with a lot of contradictions," said Michael Norris, a senior analyst of Simba Information commenting on the findings. "Not all iPad owners use e-books, but those that do tend to spend more on digital content than other e-book users. Even though iPad owners also tend to buy more print books than the average adult, a look at television, magazine and newspaper consumption through the lens of the iPad owner shows the tablet may be 'altering the DNA' of the media consumer."

The report is based on proprietary, nationally representative consumer surveys of 2,000 adults Simba has been administering several times annually for its Trade E-Book Publishing report series. The most recent study was compiled in August 2012, before the debut of the iPad Mini. When the original iPad was first released in 2010, Simba began including the iPad in the coveted e-book 'device matrix' but also added a question earlier in the survey to establish iPad ownership -- which enabled Simba to study the rate of iPad adoption, its influence on book publishing, demographic details of the iPad owner, and more.

The iPad and its Owner 2013 also projects iPad ownership trends through 2017 and provides psychographic data to give users of this report a clear window into the minds of millions of adults who own a device that defined -- and created -- the tablet market as we know it. Additional information can be found at www.simbainformation.com.

Source: Press Release

 


 

SPONSORED CONTENT

MORE ON E-MEDIA >>

FROM THE BOOKSTORE

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. 

Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions.

More than <b>two dozen highly practical forms and sample contracts </b>for immediate use are also included.

"One of the best references available today . . . providing a solid foundation and answering every question.” —Jan Nathan, executive director, Publishers Marketing Association 


“Vital to doing the business of publishing well.” —Independent Publisher 

"A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Everyone in the book publishing business should have a well-thumbed copy on their desk." —David M. Hetherington, adjunct professor, Pace University, Graduate School of Publishing 

"No matter what your size, Publishing for Profit is an essential tool for growing your business. The book is about as close to an operations manual for a book publishing company as can be found." —Dominique Raccah, president, Sourcebooks, from the foreword 

"Publishing for Profit was immensely useful in helping me understand some of the subtler business challenges of a small press . . . Your advice is practical and immediately applicable." —Perry Donham, president, KidPub Press 

“The bible of the industry.” —Associated Press 

“Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear.” —Judith Applebaum, author, How to Get Happily Published 

“Publishing for Profit is a great book. It sits on my nightstand. I often pick it up and read parts of it again.” —Rod Colvin, president, Addicus Books Publishing for Profit

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: