Press Release: Hearst Launches “Esquire Wisdom” for the Google Assistant
Inspired by the expertise of Esquire, users can now receive on-demand practical tips, ingenious life hacks and tongue-in-cheek guidelines on a wide range of men’s lifestyle topics, from fashion to relationships to food.
“The idea of Esky Wisdom, as we call it in the magazine, came from the notion that no other men's magazine has been as informed and as funny as Esquire,” said Jay Fielden, Editor in Chief of Esquire.
Esquire Wisdom marks the Esquire brand’s first foray into voice-assistant technology.
“As we build actions for our brands on voice interfaces, we want to make sure the content leans into the specific platform capabilities and user experience,” said Troy Young, global president, HMDM. “Esquire Wisdom is a fun extension of the brand that’s perfect for this medium.”
To call up Esquire Wisdom, users can simply say, “Ok, Google, Talk to Esquire.”
Timed to Fourth of July, Esquire Wisdom launches with a set of tips specific to the holiday, including, “When grilling, remember five words: Don't. Press. On. The. Burger.,” and “When packing the cooler, remember this order: Ice, Beer, Ice, Beer.”
More than 60 additional evergreen commands tell users everything from “Your tie should be the same width as your lapel,” to “Never order a sloppy Joe on a first date.”
About Hearst Magazines Digital Media
Hearst Magazines Digital Media reaches nearly 80 million site visitors each month [comScore] and 132 million social media followers, with 22 digital brands including Cosmopolitan, ELLE, Marie Claire, Esquire, Good Housekeeping, Harper’s BAZAAR, Seventeen, and Delish. The portfolio also includes Sweet, a collaboration with Snapchat on its Discover platform. Hearst Magazines is a unit of Hearst (www.hearst.com), one of the nation's largest diversified media information and services companies.
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