Video: How Publishers Can Put Site Search Data to Good Use
Site search metrics are easy to overlook. They aren’t as explicitly tied to revenue as the pageview or as highly coveted a metric as time spent on a page. But publishers should devote some energy to their site search data, argues Matt Riley, co-founder and CEO of tech company Swiftype. Site search — the keywords users search for on a site — is a strong indicator of why readers come to the site and how they use it. Understanding what topics readers want to find allows publishers to personalize the user experience and increase engagement.
In the video below Riley explains how publishers can put their site search data to use from driving greater reader engagement to improving the visibility of native advertising. This video is excerpted from the recent webinar, “How Publishers Can Use Personalization to Drive Engagement & Conversion.” Watch the full webinar here.