BoSacks: No B.S.: Today’s Publishing Career: We Are All Vulnerable
To the publisher with whom I was talking or the circulator with whom I was corresponding, I ask the same thing: Where are you going to from here, because you can't stay where you are. You can't ever say, "I didn't see it coming," because it always is. You can't rest on your laurels, because they are never strong enough to support you for very long.
In a market that is reinventing itself on a minute-by-minute basis, are you doing the same thing?
Bob Sacks (aka BoSacks) is a publishing industry consultant and president of The Precision Media Group (BoSacks.com). He also is co-founder of research company mediaIDEAS (MediaIdeas.net), and publisher and editor of a daily, international e-newsletter, Heard on the Web.