STATUS LA Magazine Selects NewspaperDirect To Engage Digital-Savvy Readers Worldwide Who Follow Young Hollywood

Fast time-to-market offered by NewspaperDirect enables STATUS LA Magazine to develop a full-featured digital edition that launches at the same time as the magazine’s inaugural print edition.

Vancouver, Canada. October 18, 2012STATUS LA Magazine, Hollywood’s latest must-read magazine, has selected NewspaperDirect (ND) to launch its high-impact publication on tablets, mobile and the Web. Virtually overnight, and with no investment in IT infrastructure, STATUS LA Magazine will be able to broaden its global distribution to millions of potential readers who access ND’s vast library of digital magazines and newspapers via its PressReader apps and website.

STATUS LA Magazine launched its digital and print editions simultaneously at a red-carpet party celebrating Hollywood’s sexiest angels and demons in its initial distribution to over 13 million subscribers worldwide. The highly visual, celebrity-focused magazine has instant distribution on Apple iPad and iPhone, BlackBerry PlayBook as well as a wide range of Android and Windows tablets. STATUS LA Magazine is taking full advantage of the enhanced digital replica experience offered by ND’s technology, which delivers full-color, high-resolution content and images on all the latest devices.

“Working with Steve Chapman and the team at NewspaperDirect has been a fantastic experience,” said Timothy Woodward Jr., publisher of STATUS LA Magazine.

“Their cutting-edge technology and massive distribution platform enables us to reach millions of readers worldwide. With this partnership we’ve been able to dramatically enhance our footprint — and the possibilities for growth are just endless,” added Lauren de Normandie, editor of STATUS LA Magazine.

“We’re delighted to be working with such a vibrant and high-energy publisher who sees the potential for engaging with a new generation of mobile-centric readers,” said Alex Kroogman, CEO of NewspaperDirect. “Not only will PressReader provide an immersive reading experience that will delight existing readers, its ability to immediately distribute STATUS LA Magazine to new global audiences will significantly expand the publisher’s reach, opening new revenue and advertising opportunities for them.”

ND’s PressReader mobile apps automatically optimizes STATUS LA Magazine for any device, giving readers advanced features such as:
• Presentation of the entire magazine in high resolution
• Two modes of reading — high-definition replica and “SmartFlow” tablet-optimized presentation
• Highly tactile and interactive reading experience
• Flip pages as if reading the print edition
• Easy navigation using page thumbnails or table of contents
• On-demand narration of articles
• Printing articles or individual pages
• Sharing stories through email and on Facebook and Twitter
• Copying and pasting articles into popular clipping applications such as Instapaper and Evernote

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