Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

'Vanity Fair With a Middle American Sensibility'

January 10, 2013 By James Sturdivant
Get the Flash Player to see this rotator.
 
Buzzfeed was buzzing yesterday with a report on a party held Tuesday at Michael's in New York, honoring the winner and runners up in the 2013 Great American Fiction Contest. The event was well-stocked with book people from the likes of Random House and Simon & Schuster, but also drew magazine folks curious about the reinvention of the hoariest of American magazine brands, The Saturday Evening Post, creator of the newly-minted annual contest (the story "Wolf,' by winner Lucy Jane Bledsoe, appears in the January/February 2013 issue).

Some attendees, and even a few of the writers themselves, said they were initially surprised to learn The Saturday Evening Post was still a going concern. Associate publisher and editorial director Steven Slon gets that all the time, he told the assembled guests, saying a frequent reaction when he first took the job was "I thought that was out of print." In fact, under the guidance of the SerVaas family, owners since the early '70s, the magazine has maintained a loyal core following backed by a successful licensing business. 

The challenge now is to recapture younger readers and a national profile, heralded by a redesign and move back to Philadelphia after more than 40 years in Indianapolis. The Post can be "Vanity Fair with a middle-American sensibility," Slon said, which, if the latest issue is any indication, means a mix of topical stories, human interest and nostalgia. A cover story on Shirley MacLaine anchors articles on technology, history, culture and wellness. The issue is capped in dramatic fashion with an arresting photo, originally run with an article published in 1966, of a North Carolina Klansman holding a rifle in his living room while small children look on (the magazine does an excellent job of drawing on its archives to add a unique historical perspective to current events).  

Publishing Executive co-hosted Tuesday's reception, and editorial director Lynn Rosen was one of the speakers at the event. Her interview with Steve Slon in the December issue of PE goes into more detail on the magazine's new direction and editorial approach of Slon, who formerly helmed AARP: The Magazine and Men's Health
 

SPONSORED CONTENT

MORE ON BUSINESS MANAGEMENT >>

FROM THE BOOKSTORE

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationshipsMotivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mindBrian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual!  What's the Future of Business?: Changing the Way Businesses Create Experiences

This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationshipsMotivates readers...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: