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The Atlantic Unveils a Redesigned Look

New Format, Editorial Features, and Logo Are Among the Magazine's Changes

February 22, 2013
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Washington, D.C. (February 21, 2013)—The March 2013 issue of The Atlantic, out today, reveals a redesigned look, cover to cover, that is a powerful visual statement of the magazine's commitment to provocative ideas. Only nine times before has the 155-year-old magazine undergone such a thoroughgoing transformation, this time led by Creative Director Darhil Crooks.

"Darhil has brought the kind of imagination and intelligence to bear on our design that The Atlantic's writers and editors have always tried to express in our stories," James Bennet, editor in chief, said. "At the same time, our whole staff has pulled together to dream up stimulating, idea-driven features. The result is an incarnation of The Atlantic that is even truer to its editorial mission, one that will give our readers even more to think about and argue with."

In addition to revealing a new visual identity—from more image-driven content to a modernized colophon to updated fonts—the reimagined magazine debuts a new structure and format that place greater emphasis on innovation and creativity in design. The three sections at the core of the magazine are:

Dispatches: Ideas and provocations from The Atlantic's roster of writers and contributors. Among the recurring features in this section, including several visually inspired editorial elements:
  • Wordplay: A monthly exploration of our living language
  • By Design: A full-bleed photograph that showcases an inspired invention
  • Sketch: A profile of an intriguing public figure or celebrity
  • Chartist: A complex idea or problem broken down into a revealing set of charts, graphs, and illustrations
  • Study of Studies: A meta-analysis of research studies that highlights some of the most informative and entertaining results, and how they complicate one another.

The Culture File: The Atlantic's signature culture coverage—book reviews, film and pop-culture criticism, food, drink, travel, and more—expands and moves toward the front of the book.

The Feature "Well": The rich, deeply reported journalism that most distinguishes The Atlantic.

The last page of the magazine is now devoted to a feature called The Big Question, posed to a variety of experts and public figures. For this redesign issue, the question is: What day most changed the course of history?

When Bennet asked Crooks to redesign the magazine, he said the only element off-limits was the logo. But Crooks wound up changing that as well, making subtle yet visually striking modifications. He also introduced a newly interpreted colophon, the image of Poseidon that has appeared on the magazine's pages on and off for more than 100 years. The modernized emblem leads off Dispatches and the Culture File, serving as both a visual cue to readers and a nod to the magazine's rich history.



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