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Trusted, Tested, Transformed: Welcome to the New Good Housekeeping

Leading Women's Magazine Is Reimagined With Fun, Fresh Energy and a Modern Aesthetic

December 11, 2012
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NEW YORK, NY--(Marketwire - Dec 10, 2012) - Beginning with the January 2013 issue, Good Housekeeping is transformed with an all-new look, infusing the brand's rich heritage with fun, fresh energy, a sense of surprise and discovery, and plenty of ideas and inspiration. A bold redesign, new logo, and seven sections that present service and information with beautiful graphics make for an impactful reader experience. Hallmarks of the new Good Housekeeping include vibrant color, engaging photography and inventive type treatment. The new look leverages the iconic Good Housekeeping Seal, the most recognized consumer emblem in America, throughout its pages.

In re-thinking the brand, Good Housekeeping worked with The Futures Company/Yankelovich to field a study to explore the role of fun and discovery in women's lives. The Good Housekeeping Report on Women: Rediscovering Fun surveyed a national sample of women, of which 82 percent say they are determined to have more fun, and 79 percent look for ways to introduce more fun into their lives. The majority of women surveyed said they consider reading magazines to be a lot of fun, and see it as an escape and "me-time."

With these learnings, plus a full year of extensive polling and focus-group research among its audience, Good Housekeeping set about re-envisioning the magazine with an emphasis on joy, pleasure, and inspiration. A top-to-bottom re-organization eliminated the feature well and highlights the Good Housekeeping Research Institute throughout, integrating the labs' unique product testing in each section. Readers' voices are more prominent, and a mix of bite-sized information, real women's stories and the magazine's signature deep reporting of health and consumer issues creates content that is rich and personal. The new Good Housekeeping includes more beauty, fashion and food coverage, while still delivering the consumer advocacy pieces that are integral to the brand's DNA.

"For more than a year, we've been looking at how we could make Good Housekeeping better -- engaging with women across America in a lively dialogue, keeping the things we know they love, and finding ways to give them more fun every month," said Rosemary Ellis, editor in chief. "The result is a magazine that's revitalized and reimagined, with more ideas, thoughts and opinions from our readers."

"As the leading women's service magazine, Good Housekeeping provides trusted, tested advice and information for nearly 21 million readers, and now, we're thrilled to bring more fun into their lives each month with an all-new, transformed look and fresh energy," said Pat Haegele, SVP/Group Publisher.

 

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