Understanding the Value of Ad Exchanges

March 24, 2011 By Jim Sturdivant

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March 24, 2011

Understanding the Value of Ad Exchanges - By Jim Sturdivant----------------------------------------------------------
As the debate over the value of ad networks continues, the discussion of the value of ad exchanges for Web publishers also is being explored. ...
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http://www.pubexec.com/article/understanding-value-ad-exchanges-web-publishers/1
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Understanding the Value of Ad Exchanges

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