The video below is excerpted from the recent Publishing Executive webinar, “Strategies for Optimizing and Monetizing Mobile Content.” The full webinar is available on-demand here.
It’s clear that mobile platforms offer publishers a significant opportunity to reach more readers on a regular basis. According to a recent eMarketer study, U.S. adults spent an average of three hours on their mobile devices in 2016. “That gives us an amazing opportunity,” said Peter Houston, editor-at-large at TheMediaBriefing.com during a recent Publishing Executive webinar. “We have to try to reach these people because all of that time can be translated into potential revenue.”
Houston spoke during the webinar, “Strategies for Optimizing and Monetizing Mobile Content.” He said that despite mobile’s revenue potential, the platform still has its challenges. In particular, the rise of ad blockers makes mobile content especially difficult to monetize. Houston explained that twice as many people worldwide use ad blockers on mobile devices than on desktops. That’s leading publishers to develop new kinds of advertising partnerships that are less disruptive and invasive to mobile readers.
In the following video, Houston offers two examples of how publishers have monetized mobile content through unique sponsorships and mobile-friendly video.