Yale Launches Course for the Book and Magazine Publishing IndustryApril 12, 2010
The Yale Publishing Course will fill the gap left by the closure of the renowned Stanford Professional Publishing Course (SPPC), which was offered from 1978 to 2009. Senior advisors to SPPC, Robert Baensch and Martin Levin, as well as publishing executives who have long been associated with SPPC, have joined the Yale program as advisors and lecturers. The Yale program will expand the international scope of the Stanford course and concentrate more heavily on the business side of publishing, with an emphasis on emerging technology.
The Course’s curriculum will focus on such topics as strategic planning, financial management and entrepreneurship; best practices in the use of new technology and content delivery; legal issues involving open access and intellectual property; and the future of digital dissemination. The program will feature lectures and seminars by distinguished members of the Yale faculty and publishing executives with proven records as innovators. It will also tap into the rich resources of the prestigious Yale University Press. Participants drawn from around the globe will be immersed in information on the latest technological advances and be exposed to cutting-edge thinking about the business of publishing as a global enterprise. While stepping back from their daily jobs, they will be able to reflect on broader perspectives, discuss strategies with their counterparts, and consider new approaches that will enable them more effectively to operate within their own organizations. The program will combine lectures with small discussion groups and provide ample opportunity for participants to meet informally with each other and with the presenters. The Course’s presenters will be available throughout the week to advise participants on a one-on-one basis.
The Yale Publishing Course will be held on the historic Yale campus in the state-of-the-art Greenberg Conference Center. The Course will join a suite of international senior leadership programs already in place at Yale, such as the Global Health Leadership Institute, the India-Yale Parliamentary Leadership Program, and the China-Yale Advanced University Leadership Program.