Unique Publishing Collaboration On Display During Fashion Week
Zinio-hosted website offers real-time updatesSeptember 10, 2010
The collaboration allows the public to get an unprecedented behind-the-scenes look at MAC & Milk and New York Fashion Week. Industry insiders send in photos of castings and fittings, front row moments, dinners, parties, chance encounters and surprise performances to firstname.lastname@example.org. MAC & Milk editors curate these photos 24 hours a day, tagging them and ensuring a real-time experience instantly uploaded to MilkMade.com.
Users are provided the opportunity (via the Zinio banner) to read up to three free issues of 10 top fashion magazines, including Elle, Cosmopolitan and Marie Claire, accessed by clicking on logos.