Unique Publishing Collaboration On Display During Fashion Week

Zinio-hosted website offers real-time updates

Technology, fashion and publishing come together in a New York Fashion Week mash-up courtesy of digital editions provider Zinio, cosmetics/design partnership MAC & MILK and retailer Shopbop.

The collaboration allows the public to get an unprecedented behind-the-scenes look at MAC & Milk and New York Fashion Week. Industry insiders send in photos of castings and fittings, front row moments, dinners, parties, chance encounters and surprise performances to live@milkmade.com. MAC & Milk editors curate these photos 24 hours a day, tagging them and ensuring a real-time experience instantly uploaded to MilkMade.com.

Users are provided the opportunity (via the Zinio banner) to read up to three free issues of 10 top fashion magazines, including Elle, Cosmopolitan and Marie Claire, accessed by clicking on logos.

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