Zite Announces the Zite Publisher Program, Partners With Big-Name Organizations

April 19, 2012

multipage

San Francisco, California, April, 2012—Zite, a personalized news reading app owned by CNN, has announced the Zite Publisher Program, a mobile experience designed to drive article views by giving partner publishers their own sections. Zite is partnering with the following organizations: Bleacher Report, CNN, The Daily Beast, FOX Sports, HLNtv, The Huffington Post, Motley Fool, The Next Web and VentureBeat, with more to come.

The Zite Publisher Program’s algorithm personalizes content to each reader based on tastes and preferences. The mobile reading experience has been optimized with a clean interface so that articles manage to preserve the publisher’s unique look and feel. Optional ads are displayed along the bottom to give users information regarding the publisher’s mobile apps and subscription services.

The Zite Publishing Program results in more article views and encourages readers to download a publication’s mobile app at the best possible moment: after they have read a great piece of content. No two Zite profiles are alike, and over time, a reader's Zite profile gets to know them better. Zite’s optimized mobile reading experience creates a stronger user engagement than Web pages for key article features, like social sharing.

To better understand how each publisher is performing, regular analytics and reporting is available to all participants.

“With the launch of the Zite Publisher Program, we're giving publishers a way to harness the power of discovery to gain more readers. We look forward to continuing to work with publishers to innovate on the traditional publisher-aggregator relationship," said Zite CEO Mark Johnson.

Zite will be expanding the Publisher Program over the coming months to include other well-known publishers in areas like technology, business, entertainment, news, sports, and lifestyle.

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