Anish Nanavaty

Anish Nanavaty

Anish Nanavaty is an advisory board member at Apex Decisions. Apex has developed a break through science that powers real-time decisions in marketing (content and offer personalization) and risk (consumer credit and fraud).

Media Pitch: Apex Decisions Crunches Big Data to Identify the Best Ways to Monetize Readers

Publishers have embraced data as invaluable decision-making tool that guides content strategy and audience development. Still, many publishers are slow to act on their data, often testing a certain strategy for months, analyzing results, and eventually changing tactics if those results are not promising. What if publishers could use the data they already have about…