Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

BoSacks Speaks Out: A Salute to the Evolving Publishing Industry

At this time of year I’m asked many times by many magazines and web sites for my prediction of the future. The request is not only for long term punditry but near term predictions, as in what will be happening next year. My usual glib answer is something like, “Next year will be like this…

Publishers, How Is Your Morale These Days?

In October, Campaign US released its annual advertising industry survey, which indicated that ad industry morale had dropped 36% from 2015. I was stunned by that revelation. Of all the parts of the media industry, it is the ad agencies that are doing by far the best in terms of revenue. The report went on…

Does Media Matter? Does Advertising Still Work?

I did not want Donald Trump to be President. Actually I still don't, but hopefully I and the other half of the country will get over it and back to some form of normality. But that is another story and not why I'm writing this column. My politics are mine, and yours are, well, yours.…

Entrepreneurial Local Mags Share Best Revenue-Driving Ideas at CRMA

Yesterday I wrote about the developing style of corporate risk taking place at Hearst, let's call it tower entrepreneurism, envisioned and shared by Dave Carey. Today I want to suggest another great and often missed sector/movement in successful publishing. That is the city and regional titles. It is my pleasure to speak every few years…

Handling Consumer Data Should Reflect Common Decency. The FCC Thinks So, Too.

On Thursday, the FCC approved new rules that regulate how broadband providers handle and disclose the use of customer data collected through use of digital platforms, mobile devices, and the like.  As the Washington Post reported, the FCC will "require Internet providers, such as Comcast and Verizon, to obtain their customers' explicit consent before using…

Can We Trust Reports of Audience Growth for Publishers?

As you know the reports of digital advertising ad fraud are reaching epidemic proportions. It seems no report and no data stream can be trusted. There is a recent headline from Ad Age that reads "CMOs Are Sick of Digital Ad Hype," and I can point you to literally a dozen others of the same…

Who Is Actually Responsible for Ad Fraud? Is It the Agencies?

There is a mystery wrapped in an enigma standing right before us in the media industry, and at first and second glance it just doesn’t make any sense. Let me try and approach it this way -- you walked down a block in your hometown many times and got robbed more than once, in fact,…

The ROI of Print, Ad Blockers, Facebook & the Art of Ad Wars

We are now deep into a relatively new and unresolved media phenomenon. I think it's fair to call it the "21st Century Ad Wars." There are four armies or protagonists in this war. They are the publisher, the advertiser, the ad blockers and, of course, "the mark." Oh no, I mean the coveted consumer. The…

What Xerox Acquisition of R.R. Donnelley Could Mean for Magazines

Well, this is big news and could have a big impact on the publishing industry. I expect several mergers and/or additional buyouts after this pending Xerox-R.R. Donnelley deal goes through. As I see it, when the dust settles, it will be seen as an opportunity for the printing community to take down some more iron…

Mary Meeker's 2016 Internet Trends Report Overlooks Print's Value

Every year I look forward to Mary Meeker's annual Internet Trends report. I suppose it's just a thing us futurists like to do for fun. For me trend analysis is a key factor in making decisions both  large and small, and I'm always looking for the repeating patterns in life and in business. The report…

BoSacks Speaks Out on Newsstand, Rate Base, And the Magazine Industry

We are at an interesting crossroads in the magazine industry. Not all business plans are, if you will pardon the expression, on the same page. There is a large set of business focused on the of selling of magazines on the newsstand. There are thousands of people and hundreds of businesses dedicated to the shipping,…

Review & Thoughts on the 2016 Digital Innovators' Summit in Berlin

I go to a dozen or more media conferences each year. Many I speak at and others I report on as a media analyst and journalist. I always hope to learn something new or hear different perspectives. I have seen the best and the not so great. Having attended the good and the bad, it…