Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

IMAG Report: A Quick Reality Check on Video Revenue

There was a time, and it doesn't seem like it was that long ago, when no matter where your company was in the hierarchy of publishing, the most common denominator of magazine franchises was that we all published printed magazines. That is no longer the case. For 600 years we thoughtfully put ink on paper…

Brands Like Goop & Dr. Oz Drag Media’s Reputation Through the Mud

Many publishers throughout the history of the profession have shown that profit can supersede a moral barometer. That, of course, doesn't condemn everybody. But there are too many examples of profit above truth to deny that the accusations sometimes carry merit. Women's magazines in particular have for a hundred years or more, fed on the needs…

F+W Media Taps Power of Alternative Distribution

This week F+W Media announced a unique distribution partnership with URP Music Distributors. The vinyl record distributors will place F+W’s magazine Goldmine, a music title geared toward record collectors, in over 600 independent record stores. The initial distribution of the title will launch on April 22nd, also known as Record Store Day. The Goldmine distribution…

5 Takeaways From the Digital Innovators' Summit

I have the privilege of attending about 16 publishing media conferences each year. The shows I go to run the gamut of media publishing enterprises. I attend meetings with editors (ASME), circulators (MBR), and production folk (PRIMEX). I meet with various groups of media professionals such as regional publishers (CRMA, IRMA), large publishers (MPA, IMAG),…

A Retrospective of Publishing Fraud Old and New

I am in Berlin, Germany attending one of my favorite publishing events, FIPP's Digital Innovators Summit which starts Monday, March 20th. It is a cross-planet collection of modernizers trying to make sense and profit from the still evolving phenomenon we once called publishing. If you ever get the chance I recommend it. As I sit…

The Next Killer App Isn’t What You Think

Many of you have relied on my prescience about the future of media for decades. Today I want to discuss a couple technologies that will and will not be "Game Changing." Don’t Buy Into the Mobile Video Hype First up is mobile video. Mobile video is a thing but not THE big thing. Although it…

Publishers Buying Marketing Agencies Is Just One Sign of the Times

Editor's Note: Yesterday, AdAge ran a piece titled, "Publishers Snapped Up Marketing Agencies at Unprecedented Rate in 2016." PubExec blogger BoSacks shares his take on why this trend should come as no surprise. Some time ago Bob Garfield, one of my favorite provocative columnists and also the co-host of On the Media, said, "We are…

BoSacks Speaks Out: A Salute to the Evolving Publishing Industry

At this time of year I’m asked many times by many magazines and web sites for my prediction of the future. The request is not only for long term punditry but near term predictions, as in what will be happening next year. My usual glib answer is something like, “Next year will be like this…

Publishers, How Is Your Morale These Days?

In October, Campaign US released its annual advertising industry survey, which indicated that ad industry morale had dropped 36% from 2015. I was stunned by that revelation. Of all the parts of the media industry, it is the ad agencies that are doing by far the best in terms of revenue. The report went on…

Does Media Matter? Does Advertising Still Work?

I did not want Donald Trump to be President. Actually I still don't, but hopefully I and the other half of the country will get over it and back to some form of normality. But that is another story and not why I'm writing this column. My politics are mine, and yours are, well, yours.…

Entrepreneurial Local Mags Share Best Revenue-Driving Ideas at CRMA

Yesterday I wrote about the developing style of corporate risk taking place at Hearst, let's call it tower entrepreneurism, envisioned and shared by Dave Carey. Today I want to suggest another great and often missed sector/movement in successful publishing. That is the city and regional titles. It is my pleasure to speak every few years…

Handling Consumer Data Should Reflect Common Decency. The FCC Thinks So, Too.

On Thursday, the FCC approved new rules that regulate how broadband providers handle and disclose the use of customer data collected through use of digital platforms, mobile devices, and the like.  As the Washington Post reported, the FCC will "require Internet providers, such as Comcast and Verizon, to obtain their customers' explicit consent before using…