Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

A Retrospective of Publishing Fraud Old and New

I am in Berlin, Germany attending one of my favorite publishing events, FIPP's Digital Innovators Summit which starts Monday, March 20th. It is a cross-planet collection of modernizers trying to make sense and profit from the still evolving phenomenon we once called publishing. If you ever get the chance I recommend it. As I sit…

The Next Killer App Isn’t What You Think

Many of you have relied on my prescience about the future of media for decades. Today I want to discuss a couple technologies that will and will not be "Game Changing." Don’t Buy Into the Mobile Video Hype First up is mobile video. Mobile video is a thing but not THE big thing. Although it…

Publishers Buying Marketing Agencies Is Just One Sign of the Times

Editor's Note: Yesterday, AdAge ran a piece titled, "Publishers Snapped Up Marketing Agencies at Unprecedented Rate in 2016." PubExec blogger BoSacks shares his take on why this trend should come as no surprise. Some time ago Bob Garfield, one of my favorite provocative columnists and also the co-host of On the Media, said, "We are…

BoSacks Speaks Out: A Salute to the Evolving Publishing Industry

At this time of year I’m asked many times by many magazines and web sites for my prediction of the future. The request is not only for long term punditry but near term predictions, as in what will be happening next year. My usual glib answer is something like, “Next year will be like this…

Publishers, How Is Your Morale These Days?

In October, Campaign US released its annual advertising industry survey, which indicated that ad industry morale had dropped 36% from 2015. I was stunned by that revelation. Of all the parts of the media industry, it is the ad agencies that are doing by far the best in terms of revenue. The report went on…

Does Media Matter? Does Advertising Still Work?

I did not want Donald Trump to be President. Actually I still don't, but hopefully I and the other half of the country will get over it and back to some form of normality. But that is another story and not why I'm writing this column. My politics are mine, and yours are, well, yours.…

Entrepreneurial Local Mags Share Best Revenue-Driving Ideas at CRMA

Yesterday I wrote about the developing style of corporate risk taking place at Hearst, let's call it tower entrepreneurism, envisioned and shared by Dave Carey. Today I want to suggest another great and often missed sector/movement in successful publishing. That is the city and regional titles. It is my pleasure to speak every few years…

Handling Consumer Data Should Reflect Common Decency. The FCC Thinks So, Too.

On Thursday, the FCC approved new rules that regulate how broadband providers handle and disclose the use of customer data collected through use of digital platforms, mobile devices, and the like.  As the Washington Post reported, the FCC will "require Internet providers, such as Comcast and Verizon, to obtain their customers' explicit consent before using…

Can We Trust Reports of Audience Growth for Publishers?

As you know the reports of digital advertising ad fraud are reaching epidemic proportions. It seems no report and no data stream can be trusted. There is a recent headline from Ad Age that reads "CMOs Are Sick of Digital Ad Hype," and I can point you to literally a dozen others of the same…

Who Is Actually Responsible for Ad Fraud? Is It the Agencies?

There is a mystery wrapped in an enigma standing right before us in the media industry, and at first and second glance it just doesn’t make any sense. Let me try and approach it this way -- you walked down a block in your hometown many times and got robbed more than once, in fact,…

The ROI of Print, Ad Blockers, Facebook & the Art of Ad Wars

We are now deep into a relatively new and unresolved media phenomenon. I think it's fair to call it the "21st Century Ad Wars." There are four armies or protagonists in this war. They are the publisher, the advertiser, the ad blockers and, of course, "the mark." Oh no, I mean the coveted consumer. The…

What Xerox Acquisition of R.R. Donnelley Could Mean for Magazines

Well, this is big news and could have a big impact on the publishing industry. I expect several mergers and/or additional buyouts after this pending Xerox-R.R. Donnelley deal goes through. As I see it, when the dust settles, it will be seen as an opportunity for the printing community to take down some more iron…