Conrad Lumm

Conrad Lumm

Conrad Lumm is marketing director for SmartSign, a B2B ecommerce company operating 39 sites, including myparkingsign.com and myassettag.com. He’s also a journalist and consultant.

When to Hold, When to Fold: Quitting Social Media

Your team’s been sinking hours a week into Pinterest (or LinkedIn, or Facebook, or Twitter, or Vine). You’ve gotten three comments: one generic “Nice photo” from a bikini-clad person in Miami who comments on thousands of posts a day, one from your cousin (a social media early adopter), and one from someone you’ve been doing…

How Mother Earth News Is Using Analytics to Drive Content

It's easy to be intimidated by content analytics processes -- the publishing industry doesn't always attract people with a statistician's temperament. As I discussed in a previous article, The Basics of Content Analytics for Publishers, when your content is the engine that keeps your business alive, it's important to be able to check its vital…

The Basics of Content Analytics for Publishers

Given magazine publishers’ surfeit of competition from free, high-traffic websites and services that disaggregate content (think Facebook, Google News, and Flipboard), it’s time to refine methods for determining what your content is doing for you, and for making sure you’re squeezing as much revenue out of it as possible. That’s where content analytics comes in.…