David Leskusky

David Leskusky
NAPCO President Dave Leskusky on Why Publishers Must Redefine Themselves

Two years ago we took a step back and looked outside the traditional channel revenue model and what we saw were hundreds of ways we can monetize relevant content and an engaged audience.  We took this critical step back because our customers started changing how they were taking products to market. They were asking us to help execute on programs outside of our core competency, and rather than listen to them and change our philosophy, we were walking away from the business or arguing why traditional advertising was the best way to go