David Raab

David Raab

David Raab is a consultant specializing in marketing technology and analytics. His clients include major brands in publishing, retail, financial services, telecommunications, technology, and other industries. His early career was spent in magazine circulation and direct mail continuity marketing. He is founder and CEO of the Customer Data Platform Institute.

A Practical Guide to Artificial Intelligence for Publishers

Raab Associates recently took an informal census of vendors using artificial intelligence for marketing or customer management. The list, which is nowhere near complete, included more than 120 vendors offering 58 distinct capabilities within nineteen categories. Exactly one of the nineteen categories (biometrics) had no obvious application to publishing (and even biometrics has some non-obvious…

How Publishers Can Use a CDP to Manage, Analyze & Act on Their Data

Today’s publishers can gather more types of information than ever about their customers: subscriptions, of course, but also pages viewed, content downloaded, comments posted, ads clicked or ignored, products purchased, external audience memberships, opt-in and opt-out requests, and plenty more. Customer Data Platforms (CDPs) are packaged software designed to gather data from all those sources,…

What Is a CDP & How Does It Differ from Other Audience Data Tools?

Customer Data Platforms (CDPs) are hot: the category first appeared on Gartner’s Hype Cycle this past July and is already expected to reach $1 billion revenue by 2019. Publishers have been early adopters of CDPs, which offer unique advantages for finding the right content for each subscriber. (SourceMedia, for example, uses its CDP to convert…