Ellen Harvey

Ellen Harvey

Ellen Harvey is the associate/digital editor of Book Business and Publishing Executive.

The Top 10 Tech Stories of 2017

In 2017, the opportunities and disruptions created by technology continued to be conversation number one in the media business. Throughout the year Publishing Executive explored how technology is changing the business from many different angles, including the rise of Customer Data Platforms, new opportunities to leverage the Internet of Things, and browser updates that will transform…

Why Talent Strategy Needs to Complement Tech Strategy

It’s clear that publishers need to invest in new technologies to remain competitive in a transformed industry. But technology is not a solution in and of itself, says Krystle Kopacz, CEO of Revmade, a consulting firm that helps publishers and marketers launch new revenue streams. Just as important is the talent behind the technology, explains…

Why Marketers Can’t Count Out Print in 2018

Media pundits like to claim that the magazine industry is failing and that print is an antiquated medium. True or not, the “print is dead” drumbeat inevitably taints the perception media buyers have of print as a viable marketing mechanism. Linda Thomas Brooks, president and CEO of the Association of Magazine Media (MPA), argues that…

No Longer Just Purveyors of Ad Space, Publishers Must Learn to Sell Their Content Expertise

Forrester predicts that 2018 will be the year that the display advertising bubble bursts, and that brands will significantly reduce their ad spend. In a recent report sharing 2018 forecasts, Forrester writes, “CMOs can’t defend underperforming media spend focused on customer acquisition as churn rates escalate or stand idly by as digital platforms threaten to…

How Sentiment Analysis Could Boost Programmatic Advertising

Online advertising is easy to ignore. In fact, Proctor & Gamble recently found that only 20% of its online ads were viewed for more than 2 seconds, the minimum standard for viewability according to the Media Rating Council. Ad viewability and resonance are huge problems that many advertisers and publishers have struggled to remedy. One…

What the Blockbuster Sale of Time Inc. Means

The $3 billion Sunday evening sale of Time Inc., long the king of magazine companies, is stunning for not being stunning. It will now be a footnote, albeit an important one, to a digital revolution that has altered the basic business models of once omnipotent media companies. But it doesn't necessarily mean that famous titles such…

Best Sound Bites from DigiPub: Harnessing the Power of Data-Driven Print

Yesterday Publishing Executive, Book Business, and Printing Impressions hosted the first ever DigiPub Conference, which brought together leaders from the magazine, book, catalog, and printing industries to discuss new opportunities created by digital printing and data targeting. These technologies are helping publishers and marketers deliver faster, more relevant, and more valuable media to consumers. As Publishing…

How Hearst Pivoted to Native & Programmatic Advertising

In the past three years, Hearst Magazines has dramatically transformed its online advertising strategy, says Heather Keltz, VP of ad operations and ad product. “Three years ago programmatic ads and native were a small percentage of our advertising revenue, and now they’re a majority of what we’re making for ad revenue overall.” The shift to…

How Short-Run Print Can Activate Lucrative Niche Audiences

On the web, publishers have become adept at launching niche content verticals to engage very specific, often highly-monetizeable audiences. On the flip side, due to the economics of printing, publishers have historically had to take a one-size-fits-all approach to printed content. However, advances in digital printing and data integration are making targeted print more feasible…

Podcast: The Rise and Fall of Jann Wenner and Rolling Stone

Jann Wenner revolutionized the magazine business and brought rock 'n' roll to the masses with the launch of Rolling Stone in 1967. The magazine quickly skyrocketed in popularity, helping to define rock music, and eventually, all of pop culture. In a recent podcast, Recode Media's Peter Kafka spoke with the author of Sticky Fingers and…

How Vogue.com Tailors Engagement Around Search, Social & Direct Traffic

Vogue.com defines its content strategy by platform, optimizing content based on the behaviors of consumers that access the site directly, through Google, and on Facebook. Using audience analytics tools like Parse.ly and Google Analytics, Vogue can determine the type of content that will resonate most with these audience verticals and improve content discoverability, explained Vogue.com’s…

Press Release: Omeda Hires Chief Data Science Officer Peng Wong

Northbrook, IL – Ocbober 23, 2017 – Omeda, the audience relationship management company, announced that Peng Wong, a seasoned data scientist has joined the company as Chief Data Science Officer. Peng brings over 29 years of experience to Omeda. Having led analytics teams and…

[Video Q&A] AC Business Media Pivots from Display Ads to Lead Gen & Events

The publishing revenue model is constantly evolving as new technologies upend the market and new opportunities for monetization emerge. One day, a media organization is doubling down on programmatic ads, and the next, it is pivoting to video. Publishers need to prepare for and expect change, said AC Business Media digital sales director Monique Terrazas.…

Press Release: LittleThings Launches First Standalone App On Apple TV, Roku, And Amazon Fire TV

NEW YORK, Sept. 19, 2017 /PRNewswire/ -- New York-based media technology company MAZ has partnered with LittleThings, the #1 digital lifestyle destination, to release its over-the-top (OTT) app on Apple TV, Roku, and Amazon Fire TV. These apps are built on TVX, which provides broadcast and video publishers a turnkey OTT-app-creation solution. Through this partnership,…

Publishers Say Email is #1 Revenue-Driving Technology

When we talk about technology in the publishing industry, we often discuss what’s new and groundbreaking, like how publishers are using chatbots to deliver personalized newsfeeds or dipping their toes into voice assistant platforms like Alexa and Google Home. Although new technologies are exciting and certainly worth exploring, many publishers have a more pressing question:…