Ellen Harvey

Ellen Harvey

Ellen Harvey is the associate/digital editor of Book Business and Publishing Executive.

How The Daily Dot Hones Its Facebook Strategy Through Analytics & Experimentation

Today’s consumers are discovering more content on mobile and on social platforms than ever before. That puts publishers in a bind because instead of readers going to their homepage to discover new content, they’re relying on third-party platforms and apps to surface the most relevant stories for them. Born-digital media companies like Buzzfeed and Refinery29…

Saveur’s Founding Editor Says Magazines’ Strong Brands Are Their Saving Grace

According to Dorothy Kalins, the founding editor of Saveur and former executive editor at Newsweek, trust and quality are the two mainstays of a successful magazine brand. Throughout her 23-year career, Kalins has seen magazine companies foster brand loyalty through a singular focus on quality content. Growing…

Discover the Next Media Disruptors at FUSE Media Startup Derby

At the 2017 FUSE Media technology summit on September 6-8, Publishing Executive will host the FUSE Media Startup Derby to help publishing leaders discover new solutions for their businesses. New technology is constantly bubbling up in the media industry. A shiny new tool that seems like a distraction one minute could become an industry game…

4 Media Tech Trends That Aren’t Going Away

Many predictions about how technology will shape the media business were made when we hosted the FUSE Media Summit last year. Yet in the eight months since, a handful of these ideas are proving to have sustaining impact on how publishers do business. Here we revisit a panel discussion featuring three executives from IBM Marketing…

FUSE Media Forum Will Explore How Personalization Can Supercharge Publisher Revenue

The days of intelligent content are upon us. Increasingly, publishers will find a competitive advantage by using the audience data they capture to personalize content and marketing messages. Capitalizing on rich audience insights to increase user relevance is the accelerant for driving nearly every publisher objective, including content performance, audience growth and engagement, ad targeting, and user-generated…

Facebook Adds Audience Acquisition Widgets to Instant Articles to Woo Publishers

Facebook is trying to make Instant Articles, the mobile-optimized pages featured within the Facebook app, more appealing to publishers. That is likely in response to a list of grievances publishers have against the platform which have propelled some to stop publishing to Instant Articles all together. Those grievances include the lack of referral traffic to…

The Top Technologies Publishers Will Buy in 2017

In an effort to better understand how publishers are focusing their technology strategies, Publishing Executive conducted a survey of the technologies publishers plan to invest in for 2017. Publishers also shared their prediction of which technology investment they expect to drive the greatest revenue growth in the coming year.

How Rodale & LittleThings Balance the Risks & Rewards of Google AMP & Facebook Instant Articles

“I’m on the happy side of lukewarm about Instant Articles,” said Rodale’s head of digital partnerships Diego Sanchez, describing his level of enthusiasm for Facebook’s mobile format. The statement, shared at the FUSE Forum on Distributed Content on March 23rd, captured the ambivalence that Sanchez and Justin Festa, EVP of Digital at LittleThings, expressed about…

5 Things Publishers Must Consider As They Build Their Platform Strategy

Yesterday Publishing Executive hosted its inaugural FUSE Forum on the topic of distributed content. “Distributed content,” is  publisher material that is hosted and consumed on external platforms like Facebook, LinkedIn, or Google AMP. This form of content distribution has reached new heights as platforms have grown in popularity and in number, becoming some of the…

Need for Speed: Tips for Keeping Up With Google AMP

Google’s Accelerated Mobile Pages (AMP), an open source, HTML5 specification developed to make online content faster and more engaging for mobile users, launched in February 2016. In the short time since its rollout, Google has increased the functionality and visibility of AMP content. No longer confined to a single carousel at the top of the…

Artificial Intelligence Will Turn Journalists Into "Centaurs," Not Replace Them

Many fear that artificial intelligence (AI) will one day replace huge swaths of the workforce. Last year The World Economic Forum predicted that AI and automation technologies will displace 5 million jobs by 2020, with healthcare, energy, and financial industries experiencing the greatest job losses. Some pundits predict that AI will also replace journalists. The…

What Startups Will Shake Up The Media Biz in 2017?

Publishing Executive is always on the lookout for new technology that is changing the media businesss. We keep our eyes peeled on the Google News feed and sort through the endless press releases that fill our inboxes. We thought we’d ask our readers to help identify the next media disruptor. Last year we made a…

4 Ways Publishers Can Boost Mobile SEO

Two years ago, the web reached a tipping point. According to Similar Web’s 2015 “The State of Mobile Web” report, nearly 56% of U.S. traffic to sites featured in the study came from mobile devices. Predictably, mobile search traffic is also on the rise. A few months after Similar Web released its findings, Google reported…

How Do You Get Readers to Stop Using Ad Blockers? Try Asking.

Last week Dennis Publishing announced the results of a six-month test campaign to engage ad blocking users. Nick Flood, Dennis Publishing’s product and commercial operations director, explains that ad blocking has been steadily rising across the publisher’s websites, including The Week, Car Buyer, and Alphr. In particular, ad blocking is prevalent on sites that attract…

Why VR Will Probably Be A Bust for Publishers — And Why AR Has Promise

Publishers are increasingly dipping their toes into virtual reality (VR). The New York Times, Condé Nast, and Time Inc. have all released VR apps in the past year, offering consumers access to 360-degree video, a stepping stone towards interactive VR (here’s the difference between the two). Platforms are placing big bets on VR too. Facebook…