Ellen Harvey

Ellen Harvey

Ellen Harvey is the associate/digital editor of Book Business and Publishing Executive.

Bloomberg Businessweek Launches Mexico Edition

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition. The magazine will include local content from Mexico-based Bloomberg News and El Financiero journalists. The first seven issues of Bloomberg Businessweek México will be included with the El Financiero newspaper at no additional cost. The magazine will be…

B2C Publishers, It's Time To Up Your Data Game & Steal a Page from the B2B Playbook

B2B publishers have excelled in recent years in getting to know their audience members across platforms. Using a variety of products, from newsletters to events and elearning, B2B publishers have discovered exactly who their readers are, what type of content they enjoy, and can even predict their future behaviors. On the consumer side, publishers tend…

4 Reasons Personalization is Hard to Do

Publishers are using personalization to drive a variety of editorial, sales, and audience development goals. But challenges still remain to make personalization as effective as possible and drive the results publishers want. Leaders from Hearst Magazines, Haymarket Media, and ALM cited a number of issues that their organizations needed to tackle in order to launch…

5 Ways Publishers Are Using Personalization to Achieve Revenue & Audience Goals

“Personalization is not just about contextual relevance,” said Hearst Magazines advisor Michael Dugan at Wednesday’s FUSE Media Forum on the Pursuit of Personalization. “It’s about truly understanding your audience.” That statement perfectly captures the tenor of the discussions held at the executive summit in New York City. At the FUSE Media Forum, publishing leaders explained…

Video: Publishers Know a Lot About Their Audiences But Fail to Act on The Data

Personalized web experiences can help publishers reach a variety of goals, from increasing event registrations to growing reader engagement. But first, publishers need to understand who their readers are by connecting individuals to a variety of behavioral and demographic data. Deciding which pieces of information are most valuable and translating those insights into a personalized…

Why IGN Made a Big Bet on Native Advertising

“Video gamers are some of the biggest ad blockers ever,” said Arvind Jayaram, former director of ad products at IGN Entertainment, a Ziff Davis-owned company covering entertainment and video games through events, video programming, and online news. The statement encapsulates one of the biggest challenges the IGN site faces -- diminishing advertising revenue in the…

The Onion’s Founder Reveals How to Build a Standout Brand

Founding editor of The Onion Scott Dikkers believes that embracing extremes is key to building a strong brand. For The Onion, that meant making its fabricated news stories as outrageous as possible so that they garnered the most attention. It also meant investing huge amounts of resources into its content (Dikkers admitted to spending upwards…

Advice for Making Data Integration Work from AIM, CFE Media & Bobit

First-party data has become an important differentiator for publishers, fueling lucrative lead generation campaigns and revealing new product opportunities. But to identify and act on audience insights, publishers must unify disparate data points into a single data platform. An integrated audience database creates a holistic view of the reader, enabling publishers to infer reader interests…

How The Daily Dot Hones Its Facebook Strategy Through Analytics & Experimentation

Today’s consumers are discovering more content on mobile and on social platforms than ever before. That puts publishers in a bind because instead of readers going to their homepage to discover new content, they’re relying on third-party platforms and apps to surface the most relevant stories for them. Born-digital media companies like Buzzfeed and Refinery29…

Saveur’s Founding Editor Says Magazines’ Strong Brands Are Their Saving Grace

According to Dorothy Kalins, the founding editor of Saveur and former executive editor at Newsweek, trust and quality are the two mainstays of a successful magazine brand. Throughout her 23-year career, Kalins has seen magazine companies foster brand loyalty through a singular focus on quality content. Growing…

Discover the Next Media Disruptors at FUSE Media Startup Derby

At the 2017 FUSE Media technology summit on September 6-8, Publishing Executive will host the FUSE Media Startup Derby to help publishing leaders discover new solutions for their businesses. New technology is constantly bubbling up in the media industry. A shiny new tool that seems like a distraction one minute could become an industry game…

4 Media Tech Trends That Aren’t Going Away

Many predictions about how technology will shape the media business were made when we hosted the FUSE Media Summit last year. Yet in the eight months since, a handful of these ideas are proving to have sustaining impact on how publishers do business. Here we revisit a panel discussion featuring three executives from IBM Marketing…

FUSE Media Forum Will Explore How Personalization Can Supercharge Publisher Revenue

The days of intelligent content are upon us. Increasingly, publishers will find a competitive advantage by using the audience data they capture to personalize content and marketing messages. Capitalizing on rich audience insights to increase user relevance is the accelerant for driving nearly every publisher objective, including content performance, audience growth and engagement, ad targeting, and user-generated…

Facebook Adds Audience Acquisition Widgets to Instant Articles to Woo Publishers

Facebook is trying to make Instant Articles, the mobile-optimized pages featured within the Facebook app, more appealing to publishers. That is likely in response to a list of grievances publishers have against the platform which have propelled some to stop publishing to Instant Articles all together. Those grievances include the lack of referral traffic to…