Ellen Harvey

Ellen Harvey

Ellen Harvey is the associate/digital editor of Book Business and Publishing Executive.

58% of Publishers Say Lack of Time Is Biggest Tech Buying Obstacle

Last week Publishing Executive hosted FUSE Media: The Convergence of Technology & Media, a summit designed to help publishing executives discover and better understand the technologies reshaping the media business. Throughout the 2½ days of the summit, I heard the same line over and over again from attendees: “I’m here because I just don’t have…

How Foreign Affairs Evolved Its Paywall Strategy & Added 40K in Online Subscriptions

Paywalls have proven to be a powerful tool for driving online revenue. Amidst online advertising challenges such as ad fraud and ad blocking, many publishers have diversified their online revenue streams and upped their focus on subscriptions. Foreign Affairs, a publication for foreign policy professionals, unveiled its paywall alongside the launch of its website in…

Hearst’s Adam Harris on Using Data to Connect Content, People & Products

Adam Harris joined Hearst Magazines Digital Media as VP of data products in May with a goal to learn more about Hearst readers and connect them with the right advertising. While Hearst has used data insights to understand its content and what resonates with readers, which Hearst VP of data Rick McFarland detailed in a…

New Adweek CEO Redoubles Focus on Audience Data & Community-Building

On Monday Adweek announced the appointment of a new CEO, Jeffrey Litvack, who formerly served as chief digital officer at ALM and interim COO at Robb Report. Litvack joined Adweek as COO in February and in that role expanded Adweek’s brand across digital channels and grew traffic by double digits. Litvack shared with Publishing Executive…

Takeaways from the Yale Publishing Course: Publishers Embrace the "Flight to Quality"

I had the pleasure of attending the first two days of the Yale Publishing Course for magazine professionals last week. The course, hosted for the first time at the Yale School of Management, arms attendees with insights and strategies that will help them manage change and lead effective teams. Several media executives returned to speak…

Randall-Reilly & BlueConic: How Publishers Can Engage New Audiences Using a CDP

Last week Publishing Executive explored how publishers can implement Customer Data Platforms (CDPs) in a free webinar featuring insights from Randall-Reilly VP of data product development Geoff Deakin and BlueConic VP of marketing Cory Munchbach. The speakers packed the webinar with valuable information such as how CDPs differ from other data management platforms, the potential…

Bloomberg Businessweek Launches Mexico Edition

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition. The magazine will include local content from Mexico-based Bloomberg News and El Financiero journalists. The first seven issues of Bloomberg Businessweek México will be included with the El Financiero newspaper at no additional cost. The magazine will be…

B2C Publishers, It's Time To Up Your Data Game & Steal a Page from the B2B Playbook

B2B publishers have excelled in recent years in getting to know their audience members across platforms. Using a variety of products, from newsletters to events and elearning, B2B publishers have discovered exactly who their readers are, what type of content they enjoy, and can even predict their future behaviors. On the consumer side, publishers tend…

4 Reasons Personalization is Hard to Do

Publishers are using personalization to drive a variety of editorial, sales, and audience development goals. But challenges still remain to make personalization as effective as possible and drive the results publishers want. Leaders from Hearst Magazines, Haymarket Media, and ALM cited a number of issues that their organizations needed to tackle in order to launch…

5 Ways Publishers Are Using Personalization to Achieve Revenue & Audience Goals

“Personalization is not just about contextual relevance,” said Hearst Magazines advisor Michael Dugan at Wednesday’s FUSE Media Forum on the Pursuit of Personalization. “It’s about truly understanding your audience.” That statement perfectly captures the tenor of the discussions held at the executive summit in New York City. At the FUSE Media Forum, publishing leaders explained…

Video: Publishers Know a Lot About Their Audiences But Fail to Act on The Data

Personalized web experiences can help publishers reach a variety of goals, from increasing event registrations to growing reader engagement. But first, publishers need to understand who their readers are by connecting individuals to a variety of behavioral and demographic data. Deciding which pieces of information are most valuable and translating those insights into a personalized…