Ellen Harvey

Ellen Harvey

Ellen Harvey is the associate/digital editor of Book Business and Publishing Executive.

Why VR Will Probably Be A Bust for Publishers — And Why AR Has Promise

Publishers are increasingly dipping their toes into virtual reality (VR). The New York Times, Condé Nast, and Time Inc. have all released VR apps in the past year, offering consumers access to 360-degree video, a stepping stone towards interactive VR (here’s the difference between the two). Platforms are placing big bets on VR too. Facebook…

Video: How GEN Coverts Online Readers Into Valuable Leads

Many publishers use data analytics tools to identify reader interest and pinpoint trending topics. But what is the best way to put these insights into action? How can publishers translate reader interest into new revenue opportunities? Omeda CRO James Capo says that reader interest creates an opportunity for publishers to collect more data about their…

Slate Lays Off Editors, Contract Writers

Slate laid off about a half-dozen full-time staffers and contract writers, according to sources with knowledge of the situation. Editor-in-chief Julia Turner notified staff of the cuts Monday. Politics editor Tommy Craggs, senior editor Rachael Larimore and associate editor Laura Anderson were among the employees let go, according to sources. Turner did not respond to…

MPA President: 2017 Will Be the Year of Magazine Media

Media pundits love to make predictions, and they especially enjoy boiling down the upcoming year into a single mega-trend. “I think it’s been ‘the year of mobile’ for the past dozen years,” jokes Association of Magazine Publishing (MPA) president and CEO Linda Thomas Brooks. Brooks spoke with Publishing Executive to share her outlook on the…

Video: How SourceMedia Converts Unknown Readers Into Known Users

SourceMedia VP of audience & data AnnMarie Wills says the key to growing subscriptions is turning unknown readers into known readers. In a recent webinar, Wills explains that SourceMedia knows 15% of the readers that visit one of its sites, meaning 85% of visitors to that site are unknown. That’s a huge problem, and one…

Condé Nast Cuts the Title “Publisher” in Sales Shakeup

Perhaps taking its cue from Time Inc., Condé Nast announced yesterday a sales reorganization that eliminated the title of “publisher.” Instead, the media company will organize its sales teams around client industries and publishing groups, and these teams will be lead by “chief industry officers” and “chief business officers.” Like Time Inc.’s sales reorganization, Condé’s…

Press Release: Meredith Reports Record Fiscal 2017 2nd Quarter And First Half Results

DES MOINES, Iowa, Jan. 25, 2017 /PRNewswire/ -- Meredith Corporation (NYSE:MDP; meredith.com) — the leading media and marketing company with local television brands in large, fast-growing markets and national brands serving more than 100 million American women — today reported record fiscal 2017 second quarter earnings of $1.58 per share, compared to $0.72 in the prior-year…

Daily Racing Form's Content-As-A-Service Business Model

CDO & CMO Todd Unger explains Daily Racing Form's digital strategy and multi-platform business model, which emphasizes the utility and timeliness of its content. Watch Unger's complete FUSE session here.

NYT 2020 Report Tells Us Industry's Transformation Is Far From Over

On Tuesday The New York Times published a report that outlines its newsroom strategy and ambitions from now until 2020. The report, “Journalism That Stands Apart: The Report of the 2020 Group,” builds on the work initiated in The Times’ 2014 Innovation Report. It reveals the publisher’s continued efforts to divorce itself from print-centric practices and adapt…

Time Inc. Cuts Up to 30 Ad Jobs, As Suitors Line Up

Hardly a day goes by that Time Inc. isn't in the headlines these days. The publisher announced Wednesday that it would be cutting about 30 jobs from advertising sales in its continued revamp of its sales structure and strategy. Time Inc. is going all in on a category selling approach that capitalizes on the publisher’s…

Press Release: Forbes to Premiere Four New Business Podcasts on PodcastOne Network

Los Angeles, January 12, 2017 – The recently-formed Forbes on PodcastOne network is set to launch four new business podcasts in January and February, it was announced today by Lewis D’Vorkin, Chief Product Officer of Forbes Media, and Norman Pattiz, Founder and Executive Chairman of PodcastOne, the nation’s largest advertiser-supported podcast network.  The new programs…

Video: Publishers’ Media Kits Need a Complete Overhaul. Here’s Why.

There’s a relatively simple way for media salespeople to drum up more sales leads, and it involves a complete revamp the traditional media kit. In a recent Publishing Executive webinar Ryan Dohrn, founder of Brain Swell Media and a media sales expert, explained that online media kits should provide much more information to potential advertisers.…