Ellen Harvey

Ellen Harvey

Ellen Harvey is the associate/digital editor of Book Business and Publishing Executive.

5 Things Publishers Must Consider As They Build Their Platform Strategy

Yesterday Publishing Executive hosted its inaugural FUSE Forum on the topic of distributed content. “Distributed content,” is publisher content that is hosted and consumed wholly or in part on external platforms like Facebook, LinkedIn, or Google AMP. Distributed content has reached new heights as platforms have grown in popularity and in number, becoming some of…

Need for Speed: Tips for Keeping Up With Google AMP

Google’s Accelerated Mobile Pages (AMP), an open source, HTML5 specification developed to make online content faster and more engaging for mobile users, launched in February 2016. In the short time since its rollout, Google has increased the functionality and visibility of AMP content. No longer confined to a single carousel at the top of the…

Artificial Intelligence Will Turn Journalists Into "Centaurs," Not Replace Them

Many fear that artificial intelligence (AI) will one day replace huge swaths of the workforce. Last year The World Economic Forum predicted that AI and automation technologies will displace 5 million jobs by 2020, with healthcare, energy, and financial industries experiencing the greatest job losses. Some pundits predict that AI will also replace journalists. The…

What Startups Will Shake Up The Media Biz in 2017?

Publishing Executive is always on the lookout for new technology that is changing the media businesss. We keep our eyes peeled on the Google News feed and sort through the endless press releases that fill our inboxes. We thought we’d ask our readers to help identify the next media disruptor. Last year we made a…

4 Ways Publishers Can Boost Mobile SEO

Two years ago, the web reached a tipping point. According to Similar Web’s 2015 “The State of Mobile Web” report, nearly 56% of U.S. traffic to sites featured in the study came from mobile devices. Predictably, mobile search traffic is also on the rise. A few months after Similar Web released its findings, Google reported…

How Do You Get Readers to Stop Using Ad Blockers? Try Asking.

Last week Dennis Publishing announced the results of a six-month test campaign to engage ad blocking users. Nick Flood, Dennis Publishing’s product and commercial operations director, explains that ad blocking has been steadily rising across the publisher’s websites, including The Week, Car Buyer, and Alphr. In particular, ad blocking is prevalent on sites that attract…

Why VR Will Probably Be A Bust for Publishers — And Why AR Has Promise

Publishers are increasingly dipping their toes into virtual reality (VR). The New York Times, Condé Nast, and Time Inc. have all released VR apps in the past year, offering consumers access to 360-degree video, a stepping stone towards interactive VR (here’s the difference between the two). Platforms are placing big bets on VR too. Facebook…

Video: How GEN Coverts Online Readers Into Valuable Leads

Many publishers use data analytics tools to identify reader interest and pinpoint trending topics. But what is the best way to put these insights into action? How can publishers translate reader interest into new revenue opportunities? Omeda CRO James Capo says that reader interest creates an opportunity for publishers to collect more data about their…

Slate Lays Off Editors, Contract Writers

Slate laid off about a half-dozen full-time staffers and contract writers, according to sources with knowledge of the situation. Editor-in-chief Julia Turner notified staff of the cuts Monday. Politics editor Tommy Craggs, senior editor Rachael Larimore and associate editor Laura Anderson were among the employees let go, according to sources. Turner did not respond to…

MPA President: 2017 Will Be the Year of Magazine Media

Media pundits love to make predictions, and they especially enjoy boiling down the upcoming year into a single mega-trend. “I think it’s been ‘the year of mobile’ for the past dozen years,” jokes Association of Magazine Publishing (MPA) president and CEO Linda Thomas Brooks. Brooks spoke with Publishing Executive to share her outlook on the…

Video: How SourceMedia Converts Unknown Readers Into Known Users

SourceMedia VP of audience & data AnnMarie Wills says the key to growing subscriptions is turning unknown readers into known readers. In a recent webinar, Wills explains that SourceMedia knows 15% of the readers that visit one of its sites, meaning 85% of visitors to that site are unknown. That’s a huge problem, and one…

Condé Nast Cuts the Title “Publisher” in Sales Shakeup

Perhaps taking its cue from Time Inc., Condé Nast announced yesterday a sales reorganization that eliminated the title of “publisher.” Instead, the media company will organize its sales teams around client industries and publishing groups, and these teams will be lead by “chief industry officers” and “chief business officers.” Like Time Inc.’s sales reorganization, Condé’s…

Press Release: Meredith Reports Record Fiscal 2017 2nd Quarter And First Half Results

DES MOINES, Iowa, Jan. 25, 2017 /PRNewswire/ -- Meredith Corporation (NYSE:MDP; meredith.com) — the leading media and marketing company with local television brands in large, fast-growing markets and national brands serving more than 100 million American women — today reported record fiscal 2017 second quarter earnings of $1.58 per share, compared to $0.72 in the prior-year…