Ellen Harvey

Ellen Harvey

Ellen Harvey is the associate/digital editor of Book Business and Publishing Executive.

Press Release: Forbes to Premiere Four New Business Podcasts on PodcastOne Network

Los Angeles, January 12, 2017 – The recently-formed Forbes on PodcastOne network is set to launch four new business podcasts in January and February, it was announced today by Lewis D’Vorkin, Chief Product Officer of Forbes Media, and Norman Pattiz, Founder and Executive Chairman of PodcastOne, the nation’s largest advertiser-supported podcast network.  The new programs…

Video: Publishers’ Media Kits Need a Complete Overhaul. Here’s Why.

There’s a relatively simple way for media salespeople to drum up more sales leads, and it involves a complete revamp the traditional media kit. In a recent Publishing Executive webinar Ryan Dohrn, founder of Brain Swell Media and a media sales expert, explained that online media kits should provide much more information to potential advertisers.…

Ev Williams Thinks Digital Advertising Is Broken. Here's Why He's Wrong.

Last week Medium founder Ev Williams created a stir in the media world after laying off a third of the publishing platform’s staff. He placed much of the blame for the massive layoff at digital advertising’s feet, claiming that it’s a “broken system.” He wrote in a post on Medium that digital advertising fails to…

In Wake of 2016 Election, Former Obama Staffers Launch Crooked Media

Today former Obama White House staff members, Tommy Vietor, Jon Favreau, and Jon Lovett announced the launch of their new media company, Crooked Media. The trio formerly hosted the podcast “Keepin’ It 1600,” which was published on Bill Simmons’ sports, tech, and pop culture site The Ringer. Now that podcast will be reimagined as “Pod…

Video: How Publishers Can Put Site Search Data to Good Use

Site search metrics are easy to overlook. They aren’t as explicitly tied to revenue as the pageview or as highly coveted a metric as time spent on a page. But publishers should devote some energy to their site search data, argues Matt Riley, co-founder and CEO of tech company Swiftype. Site search -- the keywords…

Video: Why Events Are a Win-Win-Win for B2B Publisher Devex

Despite their complexity, publishers continue to invest in events to develop new revenue streams and reach new audiences. Devex is a B2B publisher serving the global development industry, and last year it launched its own events division, Devex LIVE. The goal was to take advantage of the unique opportunities events offer, said Devex LIVE senior…

Reality Check on the Promises & Pitfalls of New Technology

Update: This article was originally published in October. We have since updated it with new information on publishers' digital ad revenue. New technology comes with a lot of hype, particularly when discussed in the context of how it can “save” publishing. Remember when digital magazines were supposed to fully replace dying print magazines? As it…

Publishers Respond to Fake News by Marketing Their Journalism

With the sobering revelation that fake news circulated on Google and Facebook may have influenced the U.S.’s democratic elections, the public has reawakened to the value of authentic journalism in our society. During his campaign President-Elect Donald Trump continuously threatened journalism institutions like The New York Times and often helped in the spread of fake…

Video: How Farm Journal Uses Social to Fill Data Holes

Social media is a powerful though sometimes misused audience development tool, said Farm Journal VP of digital sales James Arnold during a recent Publishing Executive webinar. Engaging readers on social isn’t necessarily about achieving massive reach, but rather targeting known users and filling in the gaps in a publisher’s data set. That’s how Farm Journal…

How Runner’s World Elevates Its Brand Authority With The International Shoe Summit

Events open up a slew of new opportunities for publishers. Through events, publishers can develop new relationships with advertisers by offering them powerful ways to engage with their audiences. Publishers can also use events as audience development tools to grow their following in certain verticals. Events also offer another, sometimes overlooked benefit to publishers --…

Video: How to Scale an Events Business According to Bisnow Media

Publishers can learn a thing or two from how Bisnow Media, a B2B publisher covering the commercial real estate industry, runs its events. With over 200 events hosted each year, and growing, the keys to Bisnow’s success are simplicity and scale. In the following video Bisnow COO Francesco De Camilli explains how the publisher streamlined…

Publisher Spotlight: Forbes CTO Michael Dugan on Optimizing Programmatic

At FUSE: The Convergence of Media & Technology, Forbes Media CTO Michael Dugan explained how the publisher is getting the most out of its programmatic inventory. Key to Forbes' success is a mindset shift to view indirect, or programmatic inventory, as valuable. Although it hasn't been sold directly, the inventory can still connect the right…

Publisher Spotlight: 3 Ways Forbes Is Growing Programmatic Ad Revenue

Digital advertising is a difficult nut to crack for publishers. Although digital advertising revenue continues to grow apace—it is now a $59.6 billion industry that grew revenue 20.4% in 2015, according to the Interactive Advertising Bureau (IAB)—publishers are only capturing a small share.

FUSE 2016 Keynote: Where Media Technology is Headed in the Next 5 Years

FUSE conference chair Jeffrey Litvack shares what technologies are making the biggest impact on publishers' businesses, from artificial intelligence to programmatic advertising, and where publishers should focus their energy. This is the keynote session from the 2016 FUSE: The Convergence of Technology & Media.