Ellen Harvey

Ellen Harvey

Ellen Harvey is the associate/digital editor of Book Business and Publishing Executive.

Best Sound Bites from DigiPub: Harnessing the Power of Data-Driven Print

Yesterday Publishing Executive, Book Business, and Printing Impressions hosted the first ever DigiPub Conference, which brought together leaders from the magazine, book, catalog, and printing industries to discuss new opportunities created by digital printing and data targeting. These technologies are helping publishers and marketers deliver faster, more relevant, and more valuable media to consumers. As Publishing…

How Hearst Pivoted to Native & Programmatic Advertising

In the past three years, Hearst Magazines has dramatically transformed its online advertising strategy, says Heather Keltz, VP of ad operations and ad product. “Three years ago programmatic ads and native were a small percentage of our advertising revenue, and now they’re a majority of what we’re making for ad revenue overall.” The shift to…

How Short-Run Print Can Activate Lucrative Niche Audiences

On the web, publishers have become adept at launching niche content verticals to engage very specific, often highly-monetizeable audiences. On the flip side, due to the economics of printing, publishers have historically had to take a one-size-fits-all approach to printed content. However, advances in digital printing and data integration are making targeted print more feasible…

Podcast: The Rise and Fall of Jann Wenner and Rolling Stone

Jann Wenner revolutionized the magazine business and brought rock 'n' roll to the masses with the launch of Rolling Stone in 1967. The magazine quickly skyrocketed in popularity, helping to define rock music, and eventually, all of pop culture. In a recent podcast, Recode Media's Peter Kafka spoke with the author of Sticky Fingers and…

How Vogue.com Tailors Engagement Around Search, Social & Direct Traffic

Vogue.com defines its content strategy by platform, optimizing content based on the behaviors of consumers that access the site directly, through Google, and on Facebook. Using audience analytics tools like Parse.ly and Google Analytics, Vogue can determine the type of content that will resonate most with these audience verticals and improve content discoverability, explained Vogue.com’s…

Press Release: Omeda Hires Chief Data Science Officer Peng Wong

Northbrook, IL – Ocbober 23, 2017 – Omeda, the audience relationship management company, announced that Peng Wong, a seasoned data scientist has joined the company as Chief Data Science Officer. Peng brings over 29 years of experience to Omeda. Having led analytics teams and…

[Video Q&A] AC Business Media Pivots from Display Ads to Lead Gen & Events

The publishing revenue model is constantly evolving as new technologies upend the market and new opportunities for monetization emerge. One day, a media organization is doubling down on programmatic ads, and the next, it is pivoting to video. Publishers need to prepare for and expect change, said AC Business Media digital sales director Monique Terrazas.…

Press Release: LittleThings Launches First Standalone App On Apple TV, Roku, And Amazon Fire TV

NEW YORK, Sept. 19, 2017 /PRNewswire/ -- New York-based media technology company MAZ has partnered with LittleThings, the #1 digital lifestyle destination, to release its over-the-top (OTT) app on Apple TV, Roku, and Amazon Fire TV. These apps are built on TVX, which provides broadcast and video publishers a turnkey OTT-app-creation solution. Through this partnership,…

Publishers Say Email is #1 Revenue-Driving Technology

When we talk about technology in the publishing industry, we often discuss what’s new and groundbreaking, like how publishers are using chatbots to deliver personalized newsfeeds or dipping their toes into voice assistant platforms like Alexa and Google Home. Although new technologies are exciting and certainly worth exploring, many publishers have a more pressing question:…

58% of Publishers Say Lack of Time Is Biggest Tech Buying Obstacle

Last week Publishing Executive hosted FUSE Media: The Convergence of Technology & Media, a summit designed to help publishing executives discover and better understand the technologies reshaping the media business. Throughout the 2½ days of the summit, I heard the same line over and over again from attendees: “I’m here because I just don’t have…

How Foreign Affairs Evolved Its Paywall Strategy & Added 40K in Online Subscriptions

Paywalls have proven to be a powerful tool for driving online revenue. Amidst online advertising challenges such as ad fraud and ad blocking, many publishers have diversified their online revenue streams and upped their focus on subscriptions. Foreign Affairs, a publication for foreign policy professionals, unveiled its paywall alongside the launch of its website in…