Eric Marterella

Eric Marterella

As Lotame’s Chief Revenue Officer, Eric Marterella is responsible for overseeing all revenue-focused and client retention initiatives worldwide.

Bots, GDPR and Second-Party Data: Why Data Quality is King in 2018

With 2017 now behind us, it’s time for publishers and advertisers to look ahead. Data -- and the insights they provide -- will continue to play a role for marketing campaign success in 2018. However, instead of data volume, advertisers are becoming increasingly focused on how to get their hands on only the best-quality insights…