Giovanni Strocchi

Giovanni Strocchi

Giovanni Strocchi is CEO of ADmantx, a technology provider that uses natural language processing to help content creators understand their readers and build audience profiles.

Putting First-Party Data to Work With AI, Machine Learning & Natural Language Processing

Big data means today’s publishers could potentially buy third-party data on anything and everything about their audiences, from their favorite breakfast cereal to the color of their socks. Alongside these highly specific -- and questionably relevant -- pieces of information, publishers can also identify more profitable trends such as what interests their audiences and how…