Greg Mason

Greg Mason

Greg Mason joined Purch as Chief Executive Officer in 2012, bringing over 20 years of product development and innovation in technology media and digital publishing. Over the past several years, Greg and his team at Purch have created a digital publishing and marketplace platform that is defining the future of publishing through its unique position at the intersection of content, commerce, and customer. Purch combines high-quality content, product reviews and services with cutting-edge technology to create a seamless connection between intent-based buyers and sellers.

The Dangers of the Digital Advertising Echo Chamber & How to Get Out

Seismic shifts are underway in the digital advertising world. While some publishers cling to the ad-driven revenue model that has sustained the industry for generations, others are furiously working to branch out from this crumbling paradigm. Regardless of which side of the divide a publisher falls on, one truth remains: To survive in an industry…