Jesse Cozart

Jesse Cozart

Jesse Cozart is a general manager at Centro. Centro develops digital advertising and media management software to help advertisers streamline and scale digital campaigns.

Sell Local: The Digital Ad Budgets Publishers Are Overlooking

When it comes to ad sales, publishers have seemingly well-thought-out plans. Brands will spend millions on a single campaign to get in front of their audiences, and publishers have a plethora of ad products to help those marketers reach and engage their targets. Because they have the largest budgets, many national publishers deploy their sales…