John Roney

John Roney

John Roney is president of Advanced Insight, a SaaS-based business intelligence technology platform that helps publisher better analyze the first party data they collect.

Media Pitch: Advanced Insight Strives to Give Publishers a 360-Degree View of Their Audience Data

First party data is a powerful tool that publishers cannot ignore, says Advanced Insight CEO John Roney. His data-centric startup has developed a tool to help publishers better understand the first party data they collect about their audience and make business decisions based on those insights. The platform, Audience Insight360 tracks subscribers’ past activity on…